Dunkin Donuts

Topics: Starbucks, Dunkin' Donuts, Coffee Pages: 2 (549 words) Published: October 27, 2011
-Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods. Dunkin donuts is a hundred percent franchised. Dunkin donuts requires that you have the qualifications to be considered as a franchise candidate. If you qualify, the next step would be the application. You would have to develop a business plan and then a treasury review and a background check. After all of this is complete you will go through the approval stage.

-When Dunkin’ Donuts founder Bill Rosenberg opened the first Dunkin’ Donuts in 1950, he had a simple philosophy:“Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.”

-Dunkin Donuts relevant product is there coffee. Dunkin donuts is a leading retailer of hot and iced regular coffee-by-the-cup in America, and the largest coffee and baked goods chain in the world. Dunkin donuts is located in 44 countries with 14,848 locations worldwide. Dunkin donuts has 6,395 locations in 34 US states.

-Dunkin’s target market are the customers who wants America’s favorite everyday, all-day stop for coffee and baked goods. There primary target markets are the people who enjoy a great cup of coffee. Dunkin’ Donuts is still using the original proprietary coffee blend recipe established by its founder. With coffee leading the charge, beverages accounted for nearly 60 percent of Dunkin’ Donuts’ 2008 U.S. sales. The remaining 40 percent of sales are bakery items such as donuts, bagels, muffins, as well as new Oven-Toasted products, including hash browns and new Flatbread sandwiches. As a Dunkin donuts franchisee we plan to advertise by using billboards, commercials, etc…

- External environment analysis for Dunkin donuts would be its competitors in...
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