Dunkin Donuts

Topics: Dunkin' Donuts, Coffee, Starbucks Pages: 6 (1737 words) Published: October 26, 2012
Dunkin Donuts SWOT Analysis
Dunkin’ Donuts is known for the large variety of doughnuts, flavors and other baked items. The strengths in inner matter of the product availability is the products of the company are available at more than 6,590 outlets and franchises in more than 4,815 alone in the Donuts has established a good reputation over the last five decades for brewing high quality United States of America. The Dunkin’ Donuts has expanded its operations in many countries of the world. Dunkin’ Donuts provide delicious donuts and tasty coffee. The company is known to be using hundred percent original Arabica coffee beans to make delicious coffee. The special ingredient is known by the food industry as a superior grade of coffee. The company is to develop more loyal customer as well as to retain the customer’s offers discount cards and special deals coupons. These are the strengths of the company as it is growing successfully WEEKNESSES

As other company Dunkin Donuts also have some weaknesses. Dunkin’ Donuts does not spend much for marketing its products and on media advertising while its competitors do. This make the product is not well known in some of rural country. The price of different ingredients and raw materials especially high quality coffee beans is increasing, Dunkin donuts has spend a lot on purchasing a high quality coffee beans., Also the company provide a very high calorie and high contain of sugar in donuts which is brings a lot of bad effect to the consumer.

In this rapid globalization, the services have also become better and distribution of information is easier. Due to this the Dunkin’ Donuts is now able to serve the customers better. Dunkin’ Donuts has established and positioned itself as a quick stopover to have great snacks and beverages. The other opportunity in the company is that they offer comfort foods that are warm and sugary and also that snacks and baked foods are cheaper as compared to other food items. Beside, that with are growing western influence youth is another opportunity that can result in greater market share of the company. Beside that the company also offer online purchasing which is a great opportunities for them. THREATS

The growing trend of a healthier lifestyle being adopted by the people is a threat as they try to avoid the high calorie or sugary because it can lead to some serious diseases like diabetics and obesity. Starbucks and McDonalds are its main competitors. Due to this there is a chance of customers switching to other food products. Another major competitor and hence threat for the company is Krispy Kreme that can cause a large reduction in the market share of Dunkin’ Donuts. Even the local bakeries and coffee shops are a threat for the company. Another threat of Dunkin Donuts is that the company has to deal with the increasing price in sugar which will cause the production cost.

Utilizing The Strength Of Dunkin’ Donuts
One of the strength of Dunkin’ Donuts is that it is the largest baked goods and coffee chains in the world. The Dunkin’ Donuts should maintain the various supplies of foods and think of new alternatives to attract more customers. The doughnuts supplied should be altered into different patterns and shape which gives the donuts a new look so that the rigid look of doughnuts which is round changed. The company should also provide others beverages besides coffee such as juices and ice-cream which will attract not only children but also all segments of people to the Dunkin’ Donuts. The other strength of Dunkin’ Donuts is it has expended its operations in many countries. The availability of the Dunkin’ Donuts in rural areas of a country should be increased so that new customer can be gained as they could purchase and taste the doughnuts besides increase the profit of the Dunkin’ Donuts. The Dunkin’ Donuts offer discount cards and special deal coupons to loyal customers. In that case, they should...
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