Dunkin' Donuts Franchising

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Business Plan Executive Summary
Prepared for: Potential Investors
Prepared by: Brown, Skylar; Sherman, Sean; Song, Chhapon Mina; Sun, Jueiya
Date: 12-02-11
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Proposal: Dunkin’ Donuts Franchising

Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the world – 6,772 in the 35 United States, and 2,988 in 30 countries. Dunkin’ Donuts is now opening the 2012 market in Texas. With the big name of Dunkin’ Donuts and an exciting market opportunity, our team consisting of 4 people with different areas of expertise is proposing a plan to be Dunkin’ Donuts franchisee in Houston, Texas. Located near downtown Houston, Dunkin’ Donuts will be an easy-to-access restaurant where commuters can stop by to grab a quick breakfast or coffee. Being close to University of Houston and Texas Southern University is a plus because students can easily come and get food from us. Dunkin’ Donuts will also provide customers with a really friendly restaurant environment. We will have a small play area in the restaurant for kids to play while the adults are waiting or ordering food. Dunkin’ Donuts will be the only restaurant which provide customers with exceptional services in town. The 100 capacity Dunkin’ Donuts will have a very hygiene and comfortable seating areas for the customers to hang around. Customers can also do drive-thru when they are in a hurry. Dunkin’ Donuts drive-thru will be easily accessed. The parking space outside of the restaurant is also fairly big for customers to park their cars easily. Market Opportunity

Dunkin’ Donuts ranks at No. 12 in the top 100 Global Franchises. According to Quick Service Restaurant data, Dunkin' Donuts U.S. comparable store sales were up 3.8 percent. Their revenues increased by more than 4 percent, to $157.0 million for Q2 2011, compared to $150.4 million for the same period in 2010. Excluding company-owned stores for both periods, revenues grew about 6 percent. Due to Dunkin Donuts big name in the existing market, the opening up of Dunkin’ Donuts Franchise is Houston, TX will bring to the new market new taste and experience of coffee and bakery industry. From the company history in sales, we believe that we can yield high revenues from the new store in Houston. Also, there are only two Dunkin’ Donuts franchisees in Texas so this gives us a great opportunity to be the first to start up the franchise that offer customers with excellent customer services. In today fast-paced world, no one has time to wait for more than 15 minutes for food. Our franchise will make sure that we provide patrons with what they want and need. We will develop a restaurant that gives customers the original and standard taste of donuts and coffee from the Dunkin’ Brand, exceptional customer services, environmental-friendly restaurant environment, and comfortable dining environment. To accomplish this goal, the company will leverage the experiences and areas of expertise of its diverse management team and the support of its advisory board. Management

Sean Sherman (General Manager) is a business management major at Utica College. His father is a businessman in Florida, and he has a lot of friends and relatives who also run businesses in various forms. Being born into a family with lots of business-knowledge backgrounds, Sherman is quick-witted when it comes to business-related things. His father has also given him a lot of advices and lessons in business administration and management. Even though Sherman has never operated his own business before,...
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