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Topics: Beer, Marketing Pages: 2 (520 words) Published: October 25, 2014

 
 
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MARKET PENETRATION
The firm seeks to achieve growth with existing products in their current market segments, aiming toincrease its market share. 
KINGFISHER LAGER PREMIUM:-it has witnessed a market growth of 13% in comparisonto the lager beer industry growth of 9.4%.in the lager beer segment, UBL is doingmarket penetration in all the places by promoting the beer in every state. UBLcommands a market share of around 40% with 67% of the market share in the lagerbeer segment  


KINGFISHER STRONG:-The company is investing much in this product and also thecustomers are increasing due to the more alcoholic content and it has registeredspectacular growth of 36% in strong beer (against a market growth of 16%) waswitnessedMARKET DEVELOPMENT The firm seeks growth by targeting its existing products to new market segments. 

TAJMAHAL :-This beer is made mostly for export purpose and contain less alcoholic contentthough the taste is unique due to its bitterness. The demand of this beer ismainly in abroad(australia, france, usa) as it is premium priced and have bitter taste which is not liked much inindia though it is served in some premier hotels in india. 

LONDON PILSNER:-this beer mainly aims lower income group as it is economical beer and thisbeer contain less alcoholic content hence catering to all together different segment  
PRODUCT DEVELOPMENT
The firms develops new products targeted to its existing market segments. 
KINGFISHER DRAUGHT:-this beer contain less amount of water andcomes in 500mlcan. Hence...
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