Dubai Case Study Hospitality

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Lebanese American University
Dubai - Case Study
Dr. Rania El Haddad – Chamelian
HOM 880A – Critical Issues in Hospitality & Tourism
Prepared By: malcom white

Date: January 31, 2014

I. The story of how and why this particular Arabian Gulf settlement grew into one of the elite global cities is about much more than the fortunes of geography or privileges of birthright. This is not the most ancient of cities nor the more blessed with natural riches but Dubai has always held incredible allure and throughout its dramatic development has retained key characteristics- as proud of its Arabian heritage as enthusiastic of futuristic innovation as embracing of multiculturalism as encouraging to commerce. In a reflection of the hardwired weariness of possible poor harvests ahead, the Emirate has maximized its position as fishery, pearling post, trading center, oil economy, transport hub, and now, global city. From camel caravans and coast-hugging trading dhows to city block sized containerships and gigantic passenger jets, Dubai has seamlessly continued as a stopping point for travelers and traders. At its essence Dubai has always been, and will always be, the most exciting and enticing of places. Perfect beaches and year round sunshine, luxurious hotels, and every imaginable activity, an incredible business hub with state of the art architecture; Dubai is a draw to people from all over the world. It is now a magnet for people of all cultures, for business from all backgrounds; it has become a true global hub. Geography & Aviation

Dubai International airport first opened in 1960 with a compacted sand runway and Emirate’s airline began operations in 1985. Together, airport and airline have carried Dubai to the top of world rankings. And with Emirates’ new dedicated A380 facility at Dubai International and the separate, brand new, world’s biggest airport (Dubai World Central – Al Maktoum International), further future dominance looks set. Encouraging trade and welcoming travelers has been a continuous characteristic throughout Dubai’s history. Today Dubai International Airport is one of the world’s major aviation hubs with more than 6,000 weekly flights being operated by 130 airlines to over 220 destinations across every continent except Antarctica. More advanced technology allowed the airline company to focus on Africa and Europe and eventually North America. Thanks to that gift of geography, Dubai now served a market of 2 billion people living within four hours by plane and another four billion within seven hours. Emirates’ own distinctively shaped Emirates Aviation College adjoins the Aviation Club, which is home to the renowned recreation and nightlife facilities of Irish Village and the Dubai Duty Free. According to Richard Quest, the CNN anchor and airlines correspondent, it would be hard to underestimate how central the airports and airlines have been in transforming Dubai into a world-class tourism destination, and we quote him here by agreeing that “Dubai completely changed the rules of the game”. The Department of Tourism and Commerce Marketing (DTCM)

One of the major successes in the process of tourism planning and development is the initiation of the Department of Tourism and Commerce Marketing in Dubai. DTCM’s broad objectives are to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the emirate. It is empowered with the responsibility of organizing the marketing of tourism and commerce for Dubai. Today, DTCM is the principal authority for the planning, supervision and development of the tourism sector in Dubai. In addition, it is charged with the responsibility of licensing and classification of hotels, hotel apartments, tour operators, travel agents and all other tourism services. DTCM’s supervisory role covers archaeological and heritage sites and to ensure sustainable and responsible tourism for Dubai. It is also committed to...
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