Dsg Swot Analysis

Topics: Customer, Customer service, Sales Pages: 3 (705 words) Published: May 11, 2013
Branding - Dick’s Sporting Goods is an industry leader with the largest store network and strongest profitability record of any publicly held full-line sporting goods retailer in the Nation. In 2007 Dick’s surpassed The Sports Authority in number of stores and revenue, making it the number one sporting goods retailer. Dick’s was ranked 466th in Fortune magazine annual ranking of America’s largest corporations (Fortune 500, 2012). Aquisition and Expansion - Dick’s Sporting Goods has bought out several smaller, failing retailers such as Galyan’s in 2004 and Chick’s in 2007. In 2005 Dick’s opened 255 store fronts and totaled 490 in 2012; nearly doubling their locations in 7 years. 2011 ended with 36 new stores, posting an 8.1 percent growth rate ("Dick'S Sporting Goods Investor Relations", 2011). 
 Customer Service - In 2011 Dick’s rolled out a multi-million dollar customer service model with an extensive training program for employees. The acronym GAME FACE summarizes the company stance and has equipt employees with the proper tools to deliver superior service and attention to all customers. The model ensures that all customers are asked the appropriate questions, met with sufficient knowledge, matched with the best possible products, while being energetically engaged. Financials - Dick’s ended 2011 with $734 million in cash and cash equivalents with no outstanding borrowings under their revolving credit facility. They were able to declare their first annual cash dividend and return value to shareholders. They posted $5.2 billion in sales resulting in a 7.0 percent increase from 2010. Sponsorships and Community Outreach - Dick’s currently sponsors ESPN Kickoff Week, Dick’s Sporting Goods Open, and Dick’s Sporting Goods Marathon. Professionally they sponsor the Pittsburgh Penguins, Colorado Avalanche, and the Colorado Rapids ("Dick'S Sporting Goods", n.d.). Additionally they participate in a community program donating needed sporting equipment to local...
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