Drowning cases amongst individuals is one of the growing concerns for Australian society. Due to the continuously drowning deaths in Australia the need for strategies and activities to come into place need to be implemented. There are many different types of drowning cases in Australia which effect many families and communities. With the rise of children within communities not being able to swim increases a massive lumber on the nation and swim schools need to take advantage. A main fitness industry which needs to prevent this growing concern is swim schools and national water safety bodies. With the huge increase in the incidence of children not being able to swim, by 2020 it is estimated that 1 in 4 kids within primary schools will not be able to swim 50m confidently (Rich 2010). Learn to swim schools and water safety bodies such as; surf lifesaving Australia (SLSA) have discussed activities that can cater to decrease the level of drowning for all age groups and make recommendations to help assist individuals become aware of the dangers of not being able to swim. It is forecasted that the ideas and recommendation will become more prevalent and they will be able to incorporate these ideas across all communities and decrease the amount of drowning cases which occur annually.
Swimming is an iconic Australian sport that has dated back to the 1900’s when the introduction to the world of the “Australian crawl” was born. Our iconic beaches that bring tourists to this country, to our lakes and dams that give us our leisure to enjoy our spare time. With over 90% of Australians living on the coast (Marco Castro 2009), being able to swim has become an essential part of life. The Australian Bureau of Statistics (ABS) states that almost ‘one in five children between 5 and 14 years old participate in swimming whether it be at school or in the local community’. Therefore it has become in the Australian kid’s lifestyle that it is vital that kids learn how to swim. If individuals cannot swim, going into the water it is likely that they will become incompetent to stay afloat and can ultimately drown. Drowning is defined ‘to kill by submerging and suffocating in water or another liquid’ (Houghton Mifflin Company 2009).This has been an issue for decades but it is not until recent years that the Australian government has placed a strong emphasis on campaigns to tackle this important issue. Drowning is a situation that can happen anywhere – in swimming pools, the beach or even in a spa. Unfortunately most of these incidents can be prevented. The national drowning report of 2011 set up by the Australian Royal lifesaving society states that ‘there were 315 drowning deaths in Australia waterways between 1 July 2010 and 30 June 2011’.The incidence of drowning in Australia has increased greatly over the past three years reminding us that it is a big problem in our society. Fitness industries need to implement strategies and activities to decrease the level of drowning cases and also can establish physical activity programs that will benefit all individuals.
WHY THE NEED FOR SWIM SCHOOLS AND WATER SAFETY PROGRAMS?
Throughout all swim schools within Australia the main priority is to teach individuals how to swim and improve their level of physical fitness at the same time. The need for swim schools to implement water safety programs is a recommendation that the Australian government have put forward. The Australian Government aim to decrease the level of drowning deaths in children by 50% in the next 10 years (reference).Swim schools across many communities aim to adopt this initiative but also have the pressures to succeed as a business. Their aim is to support the Australian Government’s strategy of drowning prevention and believe to do this they have to develop a good relationship with their customers to establish an on-going fitness activity. Decreasing the level of drowning cases starts by teaching children how to swim,...