Drive Cab Data Findings

Presentation on DriveCam Analytics and Data Findings Related to In-Cab Driver Distraction

©2010 DriveCam

Bryon Cook, DriveCam

My Background
• DriveCam:
– – – – Joined DriveCam in January, 2006 (4.5 Year Tenure) VP, Product Management and Analytics for 2 years VP, Operations and Analytics for 2.5 years Developed first three iterations of intelligent triaging algorithms as well as multiple business intelligence studies for internal and external uses

• Prior Work:
– 10 Years in Software and Service Development Prior to DriveCam (15 Years Technology / Service Experience Overall)
• • • 3 Years in ERP, CRM, Project Management Applications with Business Intelligence Tools On Each System (Dataworks – Now Epicor, Equative) 2 Years in
• Education:
– BSBA / MBA: Washington University in St. Louis
©2010 DriveCam

Agenda
• • • • • • • Who is DriveCam? How Does the Technology and Service Work? Why is Video Important? Employee Acceptance What data is collected and how is it collected? Analytics Strategy and Data Sets Distracted Driving
– – – – What is Distracted Driving? Distracted Driving Behaviors Captured Distracted Driving Analytics / Results Impact of Coaching Behaviors

• Summary / Q&A
3
©2010 DriveCam

Who is
Activities such as checking a mirror or scanning to the side or glances in the vehicle such as looking at the instrument panel for 1 second or less are normal driving activities and should not be considered as distractions. There are 3 situations in which a distraction should be selected:
1. 2. 3. If the behavior is noticed during the event. If the distraction was the cause of the event being triggered. If the driver reaction is within 1 second of the risky situation, this is not considered to be the cause of the trigger. If the duration of the distraction is exposing the driver to substantially increased risk. * Guidelines to aid in qualifying as a distraction exposing the driver to substantially increased risk are: eyes are off the road while moving for 2.5 consecutive seconds, 4 or more seconds in the first or last half of the clip or a total of 6 seconds or more throughout the