Dreschler Hotel Consultation
December 12, 2010
HTT230 University of Phoenix
I have reviewed the trend analysis for the Dreschler Hotel and competing hotels and find that in comparison to the competing market, Dreschler is well within the numbers on average. Occupancy rate as compared with like hotels appears to be almost par with an average of 99.3 index for the last six month period of 2005. This is stating that on average Dreschler is almost at the same rate of occupancy as other competing hotels. The average daily room rate comes out to a 100.8 index which is stating that the rate being charged daily is at or above what other hotels in this competing industry are charging. The same with the revenue per available rooms, the 6 month average comes out to an index of 99.9 compared with like hotels. In review of this trend analysis, I believe the occupancy rate can be improved during the summer months because of the location and activities offered by this lodging facility. But, after reviewing Santa Cruz County for the year 2005, average occupancy rate for hotels was at 64.7% and for the whole state of Arizona the annual average was only 65.8%. Dreschler appears to be on the upper end of these averages at 72.6% average for the last 6 months of the year. This figure could obviously be higher or lower because of the figures for the first 6 months of the year. Based on the figures of having approximately 8 rooms on average per day available out of 30 is not all that bad, nor is it good. When the ADR is at $103.71 on average for Dreschler while the average ADR statewide is only $90.39, it could be possible to offer discounts during slower seasons in order to fill the rooms. Another option would be to offer specials to with surrounding businesses such as wine tasting events, art and museum events, cultural events, bird watching events, and even biking or hiking outings.
Dreschler has quite a bit to offer as far as amenities in whole and the amount of rooms available. I would start with making changes in the rooms, amount of rooms, and types of rooms. For starters, let us cut back on the amount of rooms that are sharing bathrooms and create more privacy for the guest. I would ensure that all rooms and suites have their own lavoratory at minimum. Single rooms with only bedroom setting and sitting nook should have a bathroom with toilet, sink, and shower. There should be a choice of which type of single room a guest would want by changing up the beds. Offer some with two twins, or single twin and hide-a-bed sofa and of course the queen. Next room style would be more like a mini apartment suite. This would have a sitting area separate from the bedroom and bathroom. Also offer the choices of bed set-ups in the larger suites such as double twins, queen, and king. The bathroom would be the same as with the single rooms as well. There has to be a deluxe suite of some sort, a couple would be good like a Honeymoon suite or an Executive suite, or maybe both. The honeymoon suite would be approximately 800 square feet of luxury. The bedroom would be separate from the sitting room, breakfast nook just inside the balcony doors; the bathroom would be private with a bath as well as the toilet, sink, and shower. I would probably suggest this room be on the second floor with a balcony overlooking the garden and possible put a Jacuzzi on this deck. The Executive suite would be geared for business personnel that may be in town or nearby for a convention or meeting of some sort. This room would offer two separate sleeping quarters, sitting area, breakfast nook, full bathroom with toilet, sink, and shower, and a deck as well, that overlooks the garden area. All rooms will be equipped with satellite television, a sound system that is controlled by the guest, alarm clocks, Wi-Fi connection, and air conditioning. Other amenities will include coffee, tea, and...
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