Draft of New Zealand Marketing Audit

LETTER OF TRANSMITTAL

Taū Ke Solutions Ltd
2, Kereru Drive
Tiri Tiri Matangi Is
Rodney NZ 0930
24 May 2010

Mr Rob Fyfe
CEO
Air New Zealand
Auckland, New Zealand

Dear Mr Fyfe,

Regarding to your request of 1 August, I hereby affix our report conducting the marketing audit regarding to implementation of company’s marketing strategies. As been decided on the meeting of the board of directors, we have put under special scrutiny the impact of an external and industrial environment, current trends and an anticipated future opportunities and challenges in the market.

The report provides a   research of the customer oriented strategy adopted by ASB Bank Limited and significant impact of an information technology on this strategy.

Our findings reveal that ASB has developed a long lasting strategy with focus on customer satisfaction and designed dedicated information system which serves as a powerful executive tool for the strategy. The system carries on the core business processes, largely supports decision making and allows operational excellence. Despite the research has uncovered a number of complex issues and narrow areas, ASB experience presents a very relevant and positive example to follow up for CBA.   The fact that ASB is a subsidiary of CBA gradually facilitates adoption of successful business practices and gives access to the expertise. The crux of the report illuminated the opportunity to fast truck the development of the new strategy to enhance customer’s satisfaction. The report provides a number of considerations for further steps.

I am very thankful and delighted to work with you on this project. I and my colleagues will be happy to discuss any questions may arise on the nearest meeting.  
 
Yours sincerely
Paul Mzhachikh   - Managing Partner

AIR NEW ZEALAND
MARKETING AUDIT

Prepared for: MB Naseem Rahman
Submitted: 28 May 2010

Prepared by: Pavel Mzhachikh (Student No: 0061007740)
mzhachikh@gmail.com
Dmitry Mochalkin... [continues]

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