The purposed of this case study is to analyse actions which had been done by Downeyâ€™s Soup in order to expand its market to Japan. This case study will focus on SWOT analysis of Downeyâ€™s Soup actions.
Downey’s Soup was established by Jack Downey in over twenty years ago. Its history had proved that its lobster bisque soup had helped it survived in an economic downturn situation in years. Moreover, it is the lobster bisque of Downey’s Soup which had made Japanese delegation on Japanese External Trade Organization (JETRO) impressed and offered the company a chance to export Lobster Bisque Soup to Japan. However, Downey’s Soup learned that exporting agricultural product to Japan was not as easy as it seem. JETRO did not provide complete information about the manner of exporting an agriculture product to Japan and this has resulted in losing money for the cost of research and development effort, packaging, and delivery. Nevertheless, Downey’s Soup received a valuable lesson from this event. It used its research and development effort to expand the domestic market and attract the attention of one of the nation largest distributor, Liberty Richter Inc.
There are a few things that can be considered as strengths for Downey’s Soup. Among other as follows: 1.The lobster bisque soup has become a favorite menu and its popularity was increased. 2.Its research and development effort as strength for developing new product for expanding its domestic market. Weaknesses
Things which can be considered as Downey’s Soups weaknesses in conducting its business are: 1.Sporadic marketing strategic for the lobster bisque soup
2.Did not have a formal product line
3.Lack of expertise knowledge about exporting agriculture products to Japan. Opportunities
1.Expanding domestic market with the result from its research and development effort 2.Expanding international market in...