Dove Case Study Analysis

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BAYAN COLLEGE
PRINCIPLES OF PERSUATION
COM318

ASSIGMENT ABOUT:
PROPAGANDA

WRITING BY: NAJIA ABDULLAH ALSAADI.
ID: 20122212020.
INTRODUCTION:
Even without feeling this, we all deal with propaganda and we willingly invite it into our homes and it happen through advertisements, political speeches, TV shows slogans, print ads, commercials, packaging claims, billboards, trademarks, logos, and designer brands and news too. With the development of mass media, propaganda becomes one of the inseparable from the contemporary mass culture. In this essay I want to reach to the connection between persuasion and the meaning of propaganda so first of all what propaganda means and what its goals or purpose. Propaganda is defined as a certain type of messaging that serves a particular purpose of spreading or implanting a particular culture, philosophy, point of view or even a particular slogan. Also propaganda can define as "a form of communication that is aimed at influencing the attitude of a community toward some cause or position by presenting only one side of an argument''. But public opinion often identifies the meaning of the term “propaganda” with the negative applications of propaganda, especially the issues that connected with war time. The main goals of propaganda are to influence people’s opinions, to win them over to a certain view or side. Propagandists simply want people to believe the messages that being sent. In addition, it aims to encourage a particular creation, or uses loaded messages to produce an emotional rather than rational response to the information presented. Propaganda can be used as a form of political warfare. As a general understanding I realized that propaganda is not necessarily contain false facts and may an existing facts interpreted in a special way to illustrate a point of view or an idea. Also, propaganda can be used for positive purposes, for example, for spreading healthy lifestyle, anti-smoking campaigns,...
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