Dove Campaign for Real Beauty: Positive Media Influence for Women Everywhere

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Dove’s Campaign for Real Beauty is both inspiring and challenging. It helps women learn to think outside of the media’s twisted view on beauty. Women see an unattainable image of beauty in the media and Dove is helping to remind women they are beautiful in their own way. Dove also helps young girls build better self-esteems with their self-esteem fund. The Campaign funds resources that educate young women on being positive about their bodies, and also uses “real women” in their advertisements. The women we see in today’s media images are so airbrushed and touched up the beauty they represent is unattainable. The Dove Campaign for Real Beauty shows in their evolution video how the in advertisements they distort images to make them “more beautiful”. The woman in the video was beautiful before she was “made over” but the advertisers airbrushed and tweaked her picture so much that it didn’t even look like the same woman. Everywhere women turn they are bombarded with images of women that are extremely thin. Many of these women are unhealthy because of their low body weight. Women and especially young girls look at these images and criticize their own body and become unhappy with their bodies. Dove is showing that women that they don’t have to be thin to be beautiful. In one of their advertisements for their firming body wash, they used “real women” that were not professional models. All of the women ranged in age from 20 to 60 and they all had varying body types. The women were the photographed in just their underwear. All of the women were interviewed after the photo shoot and all of them said they had a positive experience. This advertisement actually shows real women in a positive way. This hopefully will be the gateway to other companies following the same ideas. The Dove Campaign For Real Beauty has established the Dove Self-Esteem fund, which creates resources that help young women establish positive attitudes towards their bodies. It’s nice to finally see a...
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