Dorritos Pug Attack Advertisement

Topics: Frito-Lay, Marketing, Snack food Pages: 2 (620 words) Published: February 17, 2013
Like of every year super bowl happened this year as well. There is a tradition of marketing of different products in the same great time of the year and best among them gets awarded. Following that tradition in this Super bowl also we see a lot of advertisements of different brands and products. Some of them were funny, patriotic, symbolic, humorous and so on. Among them this paper is going to describe about one of the marketing advertisement of Doritos. The advertisement is about Pug Attack and crash. Most of us probably watched this commercial of Doritos. The commercial was made for the marketing of corn snacks whose name is Doritos. Most of us know and may have taste Doritos. There is no doubt that it has a great taste and different kind flavor. Doritos is basically considered as Mexican snack. It is produced by Frito- lay company which is the snack food division of PepsiCo, Inc... It generates about half of the parent company’s revenue and two third of its profits. Its central office is in 7701 Legacy Drive, Plano, Texas. The company had 19800 employees in the end of 2010 and the number is increasing. The total revenue of the company for recent fiscal year was 140 billion. The company not only produces Doritos. It also produces other great products like Lay's, Ruffles, Tostitos, Cheetos and so on ( This advertisement of Doritos is simple and humorous. The characters of the advertisement are not any celebrities neither any famous figures of the world. It is just about a couple and their pug. They seem to look happy married couple of middle class family who gain the happiness from the small things. The husband is kind of extreme Doritos lover or in another word Doritos addicted. He is teasing his pug by eating Doritos in front of him. The pug also seems to be the great lover of Doritos. When pug notices that his male owner eating Doritos in front of him, he came in aggression and run towards his owner to get the Doritos but his owner...
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