What type of retailer are they?
What is the nationality of the retailer?
Is the retailer part of a larger parent company?
Yes. (Arcadia plc)
Who are the key personalities in the company?
What countries does the retailer currently trade in?
The store has 52 international outlets in countries including Spain, Gibraltar, Cyprus, Turkey and Singapore. Online website orders can be shipped to over 100 countries.
How is the retailer currently trading? (Sales and Profit as up to date as possible)
What brands does the retailer stock?
Sequins & Pearls
Brat & Suzie Clothing
Belle & Mimi
Ribbon & Asher
Candy Box beads
Wonderbra Shock Absorber
How many stores does the retailer have?
Dorothy Perkins has nearly 600 UK stores and 52 international outlets.
Does the retailer trade in other ways than just “bricks & mortar” stores? The store also has a website where items can be delivered to customers houses. It also has a catalogue.
What product categories does the retailer sell?
The retailer stocks only womenswear, with clothing, accessories, shoes, lingerie and swimwear. The retailer stocks ranges for petite, tall and maternity.
Who is the retailers target costumer?
Age range 25 - 40 years. The average Dorothy Perkins customer is in her early 30’s and likely to be a busy mum or working mum. Loves fashion and takes a close interest in the new trends but often doesn’t feel able to carry off some of the latest looks. Not always confident about her body and doesn’t always now what suits her so Dorothy Perkins gives her fashion inspiration and...