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Doritos Superbowl Commercial

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Doritos Superbowl Commercial

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  • November 2012
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Jadah Barber
Dr. Patricia Leaf-Prince
Section 08
9/10/12

SLAP “Keep your hands off my mama, keep your hands off my Doritos!!!” This was the phrase that sent millions into a roaring laugh during the 2010 Superbowl Doritos commercial. This commercial says a lot about Doritos, considering the little boy holds them to the standard of his own mother implies that his love for them is just the same as the love he has for his mother. In many was this commercial was effective. One way was showing the little boy picking a fight with someone who is clearly bigger and stronger than him, another was the love the boy had for his Doritos made me feel like I just had to have some just to see if I feel the same way. Lastly the young boys emotion towards the man conveyed a sense of anger and seriousness implying that, at that very moment there was absolutely nothing more serious that a strange man in his house eating his Doritos.

The commercial starts and we see an African American male knocking on a door with flowers, an African American female comes to the door and takes the flowers. Here we see they are obviously about to go out on a date. When the little boy is first introduced to the commercial he is seen with a look of anger. He drops his game controller to show the viewer that he is in fact mad about something. The man picks up a Dorito and starts talking to the boy. Here the man is just trying to be nice but the little boy gets mad, slaps the man and tells him to keep his hands off of his mama and his Doritos. The slap was unexpected, humorous and effective all at the sane time.

While all of this was going on, the thought that flew through my head was “what was so good about these Doritos that it made a little boy want to slap a grown man and tell him to keep his hands off?” We see in commercial that the love he has for his mother is the same love he has for his Doritos. We know this because he phrases his words In such a way that he puts his mother and his...