Donear Summer Internship

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  • Topic: Cotton, Textile, Textile industry
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  • Published : February 11, 2013
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To understand the buying behaviour of retailers, consumers
and wholesalers in 100% Cotton and Wrinkle Free Cotton
fabric for Shirting, Suiting and Jacketing in Gujarat,
Maharastra and Andhra Pradesh. Also to build a strategy to
increase the sale.

By
11DM-186
Name

Shah Chintan Ketankumar

June, 2012
1

To understand the buying behaviour of retailers, consumers
and wholesalers in 100% Cotton and Wrinkle Free Cotton
fabric for Shirting, Suiting and Jacketing in Gujarat,
Maharastra and Andhra Pradesh. Also to build a strategy to
increase the sale.

By
11DM-186
Name

Shah Chintan Ketankumar

Under the guidance of

Shri Sanjay Srivastava
Senior Vice President Marketing and Advertising
Donear Industries Ltd.

Dr. Sanjeev Prashar
Professor Marketing,
Professor-in-charge, Post Graduate Diploma
in Management (Dual Country Program)
IMT, Ghaziabad

June, 2012
2

Certificate of Approval
The following Summer Project Report titled "To understand the buying behavior of retailers, consumers and wholesalers in 100% Cotton and Wrinkle Free Cotton fabric for Shirting, Suiting and Jacketing in Gujarat, Maharastra and Andhra Pradesh. Also to build a strategy to increase the sale" is hereby approved as a certified study in management carried out and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Post-Graduate Diploma in Management for which it has been submitted. It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer Project Report only for the purpose it is submitted.

Summer Project Report Examination Committee for evaluation of Summer Project Report Name

1. Faculty Examiner

Signature

_______________________

___________________

2. PG Summer Project Co-coordinator _______________________

___________________

3

Certificate from Summer Project Guides
This is to certify that Mr. Shah Chintan Ketankumar, a student of the Post-Graduate Diploma in Management, has worked under our guidance and supervision. This Summer Project Report has the requisite standard and to the best of our knowledge no part of it has been reproduced from any other summer project, monograph, report or book.

Dr. Sanjeev Prashar
Professor Marketing,
Designation
Professor-in-charge, Post Graduate Diploma in
Management (Dual Country Program)
Address
IMT, Ghaziabad

Shri Sanjay Srivastava
Senior vice president Advertising and Marketing
Donear Industries Ltd.
210, Key Tuo Indusrtial Estate, Kondivita Lane,
Near M.I.D.C., Andheri (E) Mumbai – 400 059

Date

Date

4

Acknowledgement
“Success is a journey, not the destination”
-Ben Sweetland.
… And the journey is beautiful if you share the way with someone important and responsible for your journey.
No person till now has been able to achieve everything on his own. There is always a support from the people he respects, adores and loves.
My successful journey of two months at Donear Industries Ltd. is credited to Mr. Sanjay Srivastava, Senior vice president Advertising and Marketing, Donear Industries Ltd. for being my project coordinator.

I would also like to thank Mr. Tapesh Agrawal, Executive Assistant to MD for giving me proper guidance, resources and time for successful completion of the project. I would also like to thank our faculty co-ordinator Dr. Jyoti Kainth, Assistant Professor Marketing, IMT, Ghaziabad, for guiding me and checking progress of the project and project report thoroughly. I would like to thank Miss Divya Srivastava, HR officer, Donear Industries Ltd. for helping me out and guiding me in difficult situations. I would to also like to thank Donear Industries Ltd. for employing me as their trainee.

Special thanks to Mr. Rajendra V. Agarwal, Chairman – Donear Industries Limited and Mr Ajay Agarwal Executive Director – Donear Industries...
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