Preview

Donatos Pizza Case Study

Good Essays
Open Document
Open Document
688 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Donatos Pizza Case Study
1 Map the research design used by Donato’s for new product development.
Final Design
Final Product specifications completed
Final Design
Final Product specifications completed
Preliminary Testing
Product prototypes built, tested and refined
Preliminary Testing
Product prototypes built, tested and refined
Product Screening
Product idea evaluated;Need to consider operations, marketing and financial requirements
Product Screening
Product idea evaluated;Need to consider operations, marketing and financial requirements
Idea Development
Product idea developed;Sources can be customers,competitoror suppliers
Idea Development
Product idea developed;Sources can be customers,competitoror suppliers
A:
Idea development

Developing the product prototype : Donato’s used employee taste testing to know what customers preferences are and develops the new product
Taste testing(by employee) : Is done with the organisation
Displaying Photographs of food products: Displaying sample pictures of the recent developed food
Uniqueness: Developing a unique product which reaches the customers attention.
Brand fit and price are the next key points and at last survey or feedback from the customers are important for new product development.
Above design is used by the donatos for the new product development.

2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
A: Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an opportunity to develop a new product. For example, according to 2003 healthfocus trend reports, 26% of consumers of food are "carb conscious". This suggests that they are eating low-carb diet into their diet habits This methodology

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Scoots Fitness Center

    • 313 Words
    • 2 Pages

    1. The relationships in the roof of the House of Quality they do make sense in a way that this assessment helps the design activity to ensure the complete and effective design and development of the customer offering and to established concrete goals for the designer and further defines customer requirements. These values need to be measurable, and they can develop them from historical records, designed experiments, or analysis of what the competition is doing…

    • 313 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Optical Distortion

    • 826 Words
    • 4 Pages

    As with any new product, multiple challenges arise throughout the creation and development process, which include, but are not limited to the product itself - insuring quality and satisfaction on the part of the customer; pricing structure – deciding the proper price to charge based upon cost and expected profit; place or distribution of the product – where and how this product will be made available to the end user; and the promotion of the product – how will the desired market be made aware of this product with the available resources while remaining within set parameters of budget constraints.…

    • 826 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    the market. In order to design a superior product, firms must first understand their customer—…

    • 970 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Several associated New York Pizzerias are required to pay 50,000 dollars to Hispanic Employees, resulting from a national origin discrimination lawsuit. Antonella's Restaurant & Pizzeria, Inc. Displayed acts discriminated against their Hispanic employees. Demanding they speak in English without out having just cause for the request. They also subjected the employees to racial slurs, and hostilities because of their nationality. These acts were in violation of Title VII of the Civil Rights Act of 1964. In our present work place, all employees are entitled to function in a stress free, nonhazardous environment. Antonella's Restaurant & Pizzeria, Inc. has a responsibility to provide such environment to their employees regardless of nationality.…

    • 134 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Marketing Greggs Plc

    • 10183 Words
    • 41 Pages

    All who has brought unique skills to be able to produce this report and presentation. It has been a pleasure working with each other.…

    • 10183 Words
    • 41 Pages
    Powerful Essays
  • Satisfactory Essays

    Ad-Lider case study

    • 276 Words
    • 2 Pages

    This product was different and more modern. After conducting a lot of research and focus group study, the company will launch the new product in the market. In order to be successful it is extremely important to study the market and the consumers and learn exactly what they prefer and what they don’t. According to the case study, creating value for customers is important. In today’s time, every company wants to offer a high cost benefit relationship.…

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    In this section we present a 7-step process comprising the key elements of new product development. While some companies may not follow a deliberate step-by-step approach, the steps are useful in showing the information input and decision making that must be done in order to successfully develop new products. The process also shows the importance market research plays in developing products.…

    • 9775 Words
    • 40 Pages
    Powerful Essays
  • Better Essays

    Product Development

    • 1419 Words
    • 6 Pages

    This paper will discuss the generic product development process. The product development process represents the basic sequence of steps or activities that a firm employs to conceive, design, and bring a product to market (Jacobs & Chase, 2011). The process consists of six phases. Many of the phases involve intellectual activities rather than physical activities. Many firms use the generic product development process but others have more defined and precise process geared towards their functions and products.…

    • 1419 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Increased competition has placed much emphasis on customer satisfaction. No one settles for generic products and services. The demand is around customized products and services that cater to specific needs. Years ago there was more of a “one-size fits all” approach. Now there is a great deal of selection.…

    • 1556 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    The overall new products process-that combination of steps/activities/decisions/goals, and so on that, if performed well, will churn out the new products the organization needs.…

    • 460 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Donatos pizza case study

    • 1465 Words
    • 5 Pages

    This case presents a situation that is quite common in the education field and addresses the responses by institutions to new legislation imposed upon them. As is often the case, the legislators do not address the impacts to organizations, leaving the actual implementation to the end user (i.e., public and private schools). In this particular case, Wittenburg University (WU) is faced with the decision of whether to develop and deliver a Master of Arts degree in classroom leadership.…

    • 1465 Words
    • 5 Pages
    Best Essays
  • Powerful Essays

    Mayo, C. M. (2012). New Product Development. Reference for Business: Encyclopedia of Business (2nd ed.). Retrieved October 13, 2012 from http://www.referenceforbusiness.com/management/Mar-No/New-Product-Development.html…

    • 2005 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Jockamo Upper Crust Pizza is my favorite place to eat because they have great food, staff, and locations. My favorite pizza to get was from Papa Johns, but I could never find a place to sit down and eat that had good pizza. Jockamo Upper Crust Pizza opened and my family and I decided to try it one night. I had ordered a pizza called the Slaughterhouse 5. It had pepperoni, sausage, ham, Italian beef, mozzarella cheese, and bacon. That pizza is now my favorite pizza and I have not been able to find a place as good as Jockamo Upper Crust Pizza. Many people have written reviews on Jockamo Upper Crust Pizza most are 5 stars but some are less. The ones with less stars were because of little things. Some rated lower because the place was packed and it took them awhile to get seating and there were kids in the bathroom so they had to wait to wash their hands.…

    • 742 Words
    • 3 Pages
    Good Essays
  • Good Essays

    14th Street Pizza Case Study

    • 3696 Words
    • 16 Pages

    While driving to his office in Khayaban-e-Nishat, Phase 6, Tanveer Yusuf was thinking about the good old days when he started 14th Street with his two best friends NaveedGodil and AmjadTumbi. Despite the amazing response that they initially got, the ship now seems to be quite in a bit of a lurch. Started by three best friends, 14th Street was supposed to be the next big thing. Being the pioneers of the 20” pizza they intended to knockout the pizza giants like Pizza Hut and Domino’s and they were successful initially. But then two of the partners, NaveedGodil and AmjadTumbi jumped ship and went to Dubai to look after their other business and became the sleeping partners at 14th Street.…

    • 3696 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    1. Companies seek new ideas to enhances the performance of the exiting products and to innovate new ideas. The stages is called idea generations stages. The Major sources of new product ideas include internal sources, customers, competitors, distributors and suppliers. Almost 55% of all new product ideas come from internal sources according to one study. Companies like 3M and Toyota have put in special incentive programs or their employees to come up with workable ideas.Almost 28% of new product ideas come from watching and listening to customers. Customers: About 30% of new product ideas come from analysis of competitors’ products. The company can watch competitors’ ads, press releases and write-ups in the press about their activities. Companies also buy competitors information and pay for industrial espionage.Resellers and others who are close to the market, can often pass on information about new developments. Other sources are trade magazines, shows and seminars, market research firms, government reports, advertising agencies and new product consultants. Employees thought the companies can be sources of ideas. Toyota claims that employee submit two million ideas annually over 85% of which implemented. Companies also find good ideas by researching competitor’s products and services. They can find out what the customers like and dislike about their competitor’s products.ideas can also come from investors. External…

    • 5576 Words
    • 23 Pages
    Powerful Essays