Donatos Pizza Case Study

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1 Map the research design used by Donato’s for new product development. Final Design
Final Product specifications completed
Final Design
Final Product specifications completed
Preliminary Testing
Product prototypes built, tested and refined
Preliminary Testing
Product prototypes built, tested and refined
Product Screening
Product idea evaluated;Need to consider operations, marketing and financial requirements Product Screening
Product idea evaluated;Need to consider operations, marketing and financial requirements Idea Development
Product idea developed;Sources can be customers,competitoror suppliers Idea Development
Product idea developed;Sources can be customers,competitoror suppliers A:
Idea development

Developing the product prototype : Donato’s used employee taste testing to know what customers preferences are and develops the new product Taste testing(by employee) : Is done with the organisation

Displaying Photographs of food products: Displaying sample pictures of the recent developed food Uniqueness: Developing a unique product which reaches the customers attention. Brand fit and price are the next key points and at last survey or feedback from the customers are important for new product development. Above design is used by the donatos for the new product development.

2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
A: Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an opportunity to develop a new product. For example, according to 2003 healthfocus trend reports, 26% of consumers of food are "carb conscious". This suggests that they are eating low-carb diet into their diet habits

This methodology can be...
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