Don’t Think Pink: What Really Makes Women Buy—and How to Increase Your Share of This Crucial Market.

Topics: World Wide Web, Chicago Tribune, Advertising Pages: 1 (261 words) Published: November 28, 2012
“Book Review”
Johnson, L. & Learned, A. (2004). Don’t Think Pink: What Really makes Women Buy—and How to Increase Your Share of This Crucial Market. [An electronic book accessible through the World Wide Web—see Steen Library entry for link] Lisa Johnson is a CEO of The ReachGroup , a consulting firm specializing in and advising on the women-consumers behavior. She is a leading corporate trainer and brand consultant who worked with several top US companies. Her contributions to marketing concepts are acknowledged by Harvard Business School's Working Knowledge, The Chicago Tribune and many other leading journals and magazines. L. Johnson is also known as an author of Mind Your X's and Y's, a book devoted to the marketing to generations X and Y. Andrea Learned was co-founders of ReachWomen and is a President of Learned-On- Women , a blog speaking and writing on how to design and implement marketing to women. She specializes on bridging traditionally male-oriented industries, such as outdoor sports or consumer technology, with women-oriented ones. A. Learned is famous for her insightful contributions to, Fuel, and The Advertiser. Mary Brown is a Founder and President of Imago Creative – the only strategic marketing agency in the U.S. exclusively specializing on so-called "sweet spot" of today's market – women of the Baby-Boom generation. With over 20-year career in strategic marketing and branding, M. Brown distinguished herself as a leading voice on the subject of marketing to women. As an industry expert, M. Brown partnered with a wide range of businesses
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