Dominos Pizza Operations Process and Information Needed

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OPERATING PROCESS
* Process : Understand market and customer
Information : Market and customer information)
1. Understanding customers' needs and publicising the Domino's brand. Developing new products and use of technology. 2. Domino's Pizza The UK pizza delivery and takeaway market. This market was estimated to be worth nearly £450 million in 2000. 3. Marketing strategy : 1) Domino's nationwide service system through Internet and interactive TV ordering is beginning to show results, with its e-commerce net sales increasing by over 25% in the six months to July 2002, totalling £1.9 million. The company believe that their continued sponsorship of 'The Simpson's' on the Sky TV service and increased advertising on cable and satellite channels gives them an unchallenged position at the forefront of delivered food by e-commerce. 2) Nationwide service system through Internet and interactive TV ordering. 3) Domino's calculate that their brand awareness is 81% and that this is partly as a result of their sponsorship of 'The Simpson's', and also their marketing of the launch of their HeatWave heated delivery system. * Process : Develop vision and strategy.

Information : Management information and plans.
1. Mission and Vision statement : "'Exceptional People On A Mission To Be The Best Pizza Delivery Company In The World'. This is part of Domino's 'Vision and Guiding Principles' including these statements: We Demand Integrity, Our People Come First, We Take Great Care Of Our Customers, We Make Perfect 10 Pizzas Every Day and We Operate With Smart Hustle and Positive Energy. 2. Strategy : 1) Domino's HeatWave delivery bags contain a patented disc that is pre-heated electrically. This innovation, combined with the bag's 3M Thinsulate lining and water-repellent nylon exterior, keeps the pizza hot during delivery. 2)Pizza packaging plays an important part in ensuring the quality of the product on which the success of the business is based. Retaining heat and dispersing steam are the chief features of Domino's pizza packaging. 3) Domino's training and operations, including career development and store check activities, through its 'Flawless Executions' department, is another important element of the company's quality management. 4) Packaging and the environment is clearly also a concern of Domino's. They state that more than 80% of the corrugated board used in their pizza boxes is made from recycled paper. The remainder is sourced from sustainable forests. The company encourages its customers to recycle their box packaging. 5) The packaging for a pizza plays an important part in the marketing of the business: it carries the company's distinctive logo, and it also carries the product on which the success of the business is based. Protecting the product, retaining heat and dispersing steam are the chief functional features of Domino's pizza packaging. * Process: Design products and services.

Information: Product information.
1. Main products: Pizzas and other home delivery fast foods. 2. Example of the product development: 1) Domino's HeatWave delivery bags, introduced into the UK in 2000, contain a patented disc that is pre-heated electrically. This innovation, combined with the bag's 3M Thinsulate lining and water-repellent nylon exterior, keeps the pizza hot during delivery. 2) Nationwide service system through Internet and interactive TV ordering. 3. Food Service: Manufacturing fresh pizza dough and sourcing fresh ingredients. Buying in or inventing equipment. 4. Employees (or team members, as Domino's term them) are motivated and trained to offer high standards of customer service. 5. The company does offer a finance service for franchisees. * Process: Market and sell.

Information: Market and customer information.
1. Domino's nationwide service system through Internet and interactive TV ordering is beginning to show results, with its e-commerce net sales increasing by over 25% in...
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