Dominos: Pizza Delivery and Domino S Pizza

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A PROJECT REPORT ON MARKETING OF DOMINO’S PIZZA

Submitted in partial fulfillment for the degree of

PGDM POST GRADUATE DIPLOMA IN MANAGEMENT (2009-2011) Submitted To: Mrs. Mukta Keskar Submitted By: Jyoti Mishra PGDM (HR)

SINHGAD INSTITUTE OF MANAGEMENT VADGAON PUNE -411041

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CERTIFICATE

This is certifying that the project entitled “MARKETING” is a bonafide work done under the guidance of MRS. MUKTA KESKAR by JYOTI MISHRA in the partial fulfillment of requirement for the award of PGDM of SINHGAD INSTITUTE OF MANAGEMENT (SIOM).

She has worked under our guidance and direction. Her work is found to be satisfactory and complete in all respect.

GUIDED BY: (Mrs. Mukta Keskar) DATE: PLACE: PUNE

DIRECTOR (Daniel Penkar) DATE:

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ACKNOWLEDGEMENT

It is a great pleasure and privilege for me to present report entitled “MARKETING ASPECT “. I would like to express my sincere gratitude to Mrs. Mukta keskar who has very kindly guided me for this project report. I extend my gratitude towards my institute SINHGAD INSTITUTE OF

MANAGEMENT for helping me to successfully complete the project work.

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COMPANY PROFILE
DOMINO’S PIZZA

Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. Involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois and its 3,000th international store in Panama City, making 8,000 total stores for the system. Also that the Domino's Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (€2.35 million) per year. As of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income. In 2007, Domino's introduced its Veterans and Delivering the Dream franchising programs and also rolled out its online and mobile ordering sites. In 2001 the company's stores in New York

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City and Washington D.C. provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon. Through a matching funds program, the corporation donated $350,000 to the American Red Cross' disaster relief effort. Leading industry publication Pizza Today magazine named Domino’s Pizza "Chain of the Year" in 2003.

KEY INFORMATION
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 Type - Public (NYSE: DPZ)  Founded - Ypsilanti, Michigan, U.S. (1960)  Headquarters - Ann Arbor, Michigan, U.S.  Founder - Tom Monaghan  Chairman & CEO - David Brandon.  Industry - Restaurants  Products Pizza - · sandwiches ·pasta · chicken wings ·desserts  Employees - 145,000  Website-http://www.dominos.com/

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DOMINO’S PIZZA TIMELINE
1960 Tom Monaghan and his brother James purchase "Dominick’s," a pizza store in Ypsilanti, Michigan. Monaghan borrowed $500 to buy the store. 1961 James trades his half of the business to Tom for a Volkswagen Beetle. 1965 Tom Monaghan is sole owner of company, and renames the business "Domino's Pizza, Inc." 1967 The first...
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