Dominos Pizza

Topics: Pizza delivery, Pizza, Domino's Pizza Pages: 8 (2742 words) Published: February 28, 2011
What is the company structure?
Domino's Pizza UK & ILR plc - Parent company listed on the AIM. Domino's Pizza Group Ltd - Runs Domino's Pizza in the UK and Ireland, holds the exclusive franchise license to own, operate and franchise the Domino's brand. Domino's Corporate Team - Based at Milton Keynes, comprising over 200 employees. The Leadership Team - Responsible for strategic decision-making. Marketing - Understanding customers' needs and publicising the Domino's brand. Developing new products and use of technology. Food Service - Manufacturing fresh pizza dough and sourcing fresh ingredients. Buying in or inventing equipment. Information Technology - Technology and e-commerce activities. Property - Acquires store premises, oversees planning permission applications and refurbishes stores. Flawless Execution - Not a form of capital punishment! Actually, Domino's training and operations, including career development and store check activities. Finance - Organises finance for franchisees, as well as overseeing cashflow, budget planning, sales and purchase ledgers, payroll, accounts and credit services What is its mission statement?

"'Exceptional People On A Mission To Be The Best Pizza Delivery Company In The World'. This is part of Domino's 'Vision and Guiding Principles' including these statements: * 'We Demand Integrity

* Our People Come First.
* We Take Great Care Of Our Customers.
* We Make Perfect 10 Pizzas Every Day.
* We Operate With Smart Hustle and Positive Energy'
Source: Domino's Pizza Web site
What is their field of operation?
Domino's Pizza The UK pizza delivery and takeaway market. This market was estimated to be worth nearly £450 million in 2000. What are their main products?
Pizzas and other home delivery fast foods.
Our Unique Products
Reasons why we guarantee you’ll love our "Hot & Wow" Pizzas! 1. Our Crusts
Our world famous Classic Hand Tossed™ and New York crusts are hand stretched from fresh dough 2. Our Sauces

Domino’s Signature Sauce – Made from fresh vine-ripened tomatoes Top Secret Sauce – An aromatic blend of creamy, cheesy flavors with an unmistakable garlic zest! Spicy Sambal Sauce – For those who like a bit of spice in their life! 3. Our Cheese

we use generous amounts of 100% mozzarella cheese
4. Our Toppings
We top all our pizzas with only the highest quality meats and the freshest ingredients 5. Finally, all our pizzas are made fresh as soon as you place your order

What are their main brands?
The Domino name carries the company's main brand as market leader in its field of operation. The company's logo is a distinctive part of the business' brand. The three dots 'domino' image comes from the founder's idea that originally he would open three stores. Domino's HeatWave delivery bags, introduced into the UK in 2000, contain a patented disc that is pre-heated electrically. The company's use of this innovation is used as a marketing tool in its cable and satellite TV advertising. Where is their head office?

The company's UK headquarters are at:Lasborough Road,Kingston,Milton Keynes. MK10 0AB. UK.

When did the company start?
The business was founded in the USA in 1960 by Tom Monaghan, who ran the business until retiring in 1998, when he sold the company for $1billion. By using the concept of 'franchising' where other people are encouraged to invest money to open their own pizza store, Domino's quickly expanded to the point where it is the world's largest pizza delivery company and the eighth largest fast food brand. In 2002 there was a total of more than 7000 stores in 64 markets worldwide, employing over 250 000 staff and involving more than 2000 franchises. Domino's started trading in the UK in 1985 with a store in Luton. In 2002 there were over 200 stores in the UK and the Republic of Ireland. Who are its shareholders?

Domino's Pizza UK & IRL plc is quoted on the Alternative Investment Market of the London Stock Exchange (symbol: DOM). Who are...
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