Dominos Pizza
Visit Domino’s web site and examine the order placement and Pizza Tracker features.Then answer the following questions:
1. What steps does Pizza Tracker display for the user?How does the Pizza Tracker improve the customer experience?
2. Would the pizza Tracker service influence you to order pizza from Domino’s instead of a competing chain?Why or why not?
3. What improvements would you make to the order placement feature ?
Answers:
The First Question
(1)The steps that Pizza Tracker display for the users are: Order placed, preparation, bake, quality check and out for delivery. Just as the illustration shows
How the tracker works(information from the Internet):
(2)How the Pizza Tracker improves the customer experience:
Previously，consumers regarded ordering pizza as an emotional roller coaster.
Specifically,there is a big high when the family decides to order pizza. Mom and dad don’t have to cook! Kids don’t have to eat their parents sub-par cooking! Maybe it will be a movie night, too! Yay! Fun! Then there is a huge crash after the pizza has been ordered. Unlike the restaurant experience, no waiter is stopping by to refill your drink, hand you crayons and a coloring sheet, update you on your order status. The Domino’s Pizza Tracker was designed to remove the emotional where-is-my-super-yummy-cheesy-pizza crash and keep the whole family up and happy from that “Let’s order pizza tonight !” moment to when the doorbell rings. In conclusion,The Pizza Tracker was designed to provide the customers with actual information about where the pizza is in this carefully timed process. Therefore,the Pizza Tracker can ease our impatience while we are waiting for the pizza.What’s more,it Builds the harmonious atmosphere as if we were in the restaurant.
The second question
No,I don’t think so.There are two reasons.
Firstly,when it comes to the food,the very factor I take into consideration is the
1. What steps does Pizza Tracker display for the user?How does the Pizza Tracker improve the customer experience?
2. Would the pizza Tracker service influence you to order pizza from Domino’s instead of a competing chain?Why or why not?
3. What improvements would you make to the order placement feature ?
Answers:
The First Question
(1)The steps that Pizza Tracker display for the users are: Order placed, preparation, bake, quality check and out for delivery. Just as the illustration shows
How the tracker works(information from the Internet):
(2)How the Pizza Tracker improves the customer experience:
Previously，consumers regarded ordering pizza as an emotional roller coaster.
Specifically,there is a big high when the family decides to order pizza. Mom and dad don’t have to cook! Kids don’t have to eat their parents sub-par cooking! Maybe it will be a movie night, too! Yay! Fun! Then there is a huge crash after the pizza has been ordered. Unlike the restaurant experience, no waiter is stopping by to refill your drink, hand you crayons and a coloring sheet, update you on your order status. The Domino’s Pizza Tracker was designed to remove the emotional where-is-my-super-yummy-cheesy-pizza crash and keep the whole family up and happy from that “Let’s order pizza tonight !” moment to when the doorbell rings. In conclusion,The Pizza Tracker was designed to provide the customers with actual information about where the pizza is in this carefully timed process. Therefore,the Pizza Tracker can ease our impatience while we are waiting for the pizza.What’s more,it Builds the harmonious atmosphere as if we were in the restaurant.
The second question
No,I don’t think so.There are two reasons.
Firstly,when it comes to the food,the very factor I take into consideration is the