Dominos Pizza

Topics: Regression analysis, Pizza delivery, Normal distribution Pages: 8 (2051 words) Published: January 16, 2013
Assignment 1: Making Decisions Based on Demand and Forecasting|

One of the international pizza delivery corporations having head quarter in Michigan is known as Domino’s Pizza, which was founded in the year 1960. Domino Pizza has gained a marvelous business all over the world including USA, UK and Spain too. Recently, is actively increasing and spreading its business and sale of its products across numerous geographic boundaries. In terms of product growth, Domino's continues to offer new products. Strong growth and profit margins and a relatively good competitive position make Domino's Pizza a tasty investment choice. Its shares are not cheap, but they still offer a good value and an opportunity to participate in Domino's profitable growth. The company has 22% of the domestic market for pizza delivery, 52%+ of its revenues coming from overseas, a well accepted brand, efficient supply chain distribution, and new product offerings. All this should help Domino's Pizza weather any inflationary or economic headwinds relatively well. I recommend investors to consider buying Domino's shares. In support of their investment, to celebrate Columbus Day, or just to satisfy their appetite for pizza, investors should also download Domino's app to their smart phones and try one (or more) of Domino's pies. Research questions

* What demographic factors are currently influencing Domino Pizza entering the marketplace in community?
The research strategy
The research strategy utilized for this study occupies empirical investigation of a particular real life context through primary and secondary sources of evidence. With regard to the aims and objectives of the research, it was significant to acquire detail and deep study of the context and the processes performed in it. In the light of these components quantitative research methodology has been employed.

Sample selection
The non-probability or judgemental sampling technique (Saunders, 2007) is used for the sample selection. This technique assists in generalizing the findings. Additionally, it also assists in selecting the sample purposively. (Saunders, 2007 p.235) The direct administration of the questionnaire was impossible to around 100 students, therefore email addresses were searched and questionnaire were emailed to the students who live in London. Questionnaire

To explore and understand the demographic of the community where the Domino Pizza outlet to be opened questionnaire was used along with covering email that elucidates the purpose of the research study assist in ensuring the high response rate (Saunders, 2007) suggests use of covering email, which explains the purpose of the study. In the introductory part of the questionnaire, the aim of the study was identified. The category ranking and lit type closed questions (Saunders, 2007 p.368) were designed to collect quantitative data. Pilot testing of the questionnaire, as suggested by Saunders, (2007) was utilized to collect data; therefore, before sending the questionnaire to a larger population, it was sent to few individuals to check the clarity of the questionnaire. Age Group:

Preference Range| Age Group| Total|
| 20-29| 30-39| 40-49| 50 Plus| |
PerfectExcellentVery GoodGood| 1323103| 6763| 5581| 1621| 2541268| Total| 49| 22| 19| 10| 100|
(Source: Field Survey)
X2 = 7.713d.f = 9 P-Value = 0.563

Educational Level:
Preference Range| Education Level (Years)| Total|
| 10| 12| 14| 16| Above 16| |
PerfectExcellentVery GoodGood| 2530| 0111| 41263| 1621| 1621| 2541268| Total| 10| 3| 25| 19| 10| 100|
(Source: Field Survey)
X2 = 11.766d.f = 12P-Value = 0.465

Level of Satisfaction with Product:
Preference Range| Level of Satisfaction| Total|
| No| Yes| |
PerfectExcellentVery GoodGood| 4726| 2135223| 2542249|
Total| 19| 81| 100|
(Source: Field Survey)
X2 = 15.356d.f = 3P-Value = 0.002

Likeness of the Brand:...
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