Dominos Campaign

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Rajasthan School of Arts
JAIPUR
M.V.A (Semester-2) Applied Art
2012
Seminar -2
VAA(221)
Domino’s Pizza home delivery
My Advertising Campaign

Under supervision of: Submited by:

Shri Ekeshwar Hatwal Oindrila Biswas What is an advertising campaign?
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. We can also define advertising campaign as a co ordinate series of linked advertisements with a single idea or theme.

Why Domino’s Pizza has been chosen as the topic for advertising campaign? In today’s life human beings are too much busy to lead their life in a leisurely manner, they are a captive in the daily rat race. In our daily busy life we are always in search of the best and easiest thing which would serve our need and satisfy us in the quickest and shortest period. Fast foods like pizzas from Domino’s are nowadays in great demand of both young and old satisfying the taste buds but not taking much of their valuable time in the preparation. Thus I chose Domino’s Pizza services as the topic for my advertising campaign.

What is Domino’s Pizza
Domino’s Pizza is the number one pizza delivery company in the U.S based on the reported consumer spending and the second largest pizza company in the world based on number of units. It was established in the year 1960 by brothers Thomas and James Monaghan in Ypsilanti, Michigan. Domino’s Pizza in India

Domino’s Pizza India has grown into a countrywide network of more than 378 stores with a team of more than 11,000 people. They have endeavored to establish a reputation for being a home delivery specialist capable of delivering pizzas within 30 minutes or else free. They constantly thrive to develop products that suit the tastes f their consumers and hence...
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