THE MARKETING STRATEGIES OF THESE KIND OF BUSINESS DEPENDS ON THE NATURE OF THE BUSINESS INVOLVEMENT. FROM THE BEGINNING, THE DIFFERENCES OF THE TWO MARKETS ARE OBVIOUS FROM THE POINT OF THEIR MARKET HOST AND DEMAND DOMAIN.
AN INTERNATIONAL BUSINESS IS A BUSINESS WHOSE ACTIVITIES ARE CARRIED OUT ACROSS NATIONAL BORDERS. THIS DIFFERS FROM A DOMESTIC BUSINESS BECAUSE A DOMESTIC BUSINESS IS A BUSINESS WHOSE ACTIVITIES ARE CARRIED OUT WITHIN THE BORDERS OF ITS GEOGRAPHICAL LOCATION
There are four guiding principles that derives the marketing strategy
Knowledge Based Promotion
Parameters Not Formulas
Meeting the Genuine nee
International marketing goes beyond exporting and calls for direct involvement in the local marketing environment within a given country
Understanding different cultural, economic and political environments becomes necessary for success in international markets
domestic market always have a great rise but international marjets strive to grow
DRIVING BUSINESS FORCES??
There are five kinds of drivers, all based on change, that are leading international firms to the globalization of their operations.
As a old saying goes, “everything starts in a small step”, this quote should be retain in the business’s mind as the start of the business cycle. It only means that the business should start in a way where the people behind it will learn to solve problems in a small little way. People that doing the strategic approaches, dictates the outcomes of the business, only because they assume and formulated the various outcomes of it.
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