Dolce and Gabbana Analysis

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Lisa Huynh
February 26, 2013
Engl 1102/ Basye
Visual text analysis revise

The Dolce and Gabbana fashion ad portrays a helpless woman that is pinned to the ground by a shirtless man while four other men are watching. The woman in the picture is on the ground with her pelvis thrusting upwards in the air. She is wearing a fitted bathing suit that exposes her long legs. She is a submissive position. Her facial expression is absent and turned away from the man. The man who is pinning her down is doing it by gripping her wrist. This shows that men are believed to have control over women. The advertisement is also presenting cultural expectations of the ideal image. Everyone in the advertisement is slim or chiseled and ideally attractive. Western culture’s media has established a certain “rule book” that tells people that in order to be considered good-looking or physically appealing, they have to live up to those expectations. The Dolce and Gabbana advertisement perpetuates cultural expectations of gender roles by displaying a woman being dominated by several males. This ad demonstrates how women are always viewed or associated as sex objects. This photo shows men surrounding and staring at her as a sexual object. All of the men have their eyes on her while her face is turn towards the audience. The look on her face seems as though she is forced into this scene against her will. Her face is turned away to avoid contact with the man who is pinning her down. This shows that she is discontent and trying to break out of the cultural norm. This body language is showing that she does not want to be submissive to him or be just another sex object. Ideally, men want to have power over women and will go to great lengths to attain it. In the photo, all of the men have most of their clothes off and have a stern focus on the woman. This example displays how males tend to be very sure of what they want and would take action to obtain it. Women’s roles in culture are...
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