Dolce and Gabbana

Topics: Advertising, Gender role, Woman Pages: 2 (424 words) Published: May 21, 2013
Cultural analysis on Dolce and Gabbana
By: sudikcha koirala

We live in a diversified world with different cultures. Going through the multinational course we realized there exists differences in people with the place of their origin and culture. As I studied about the DOLCE & GABBANA i came across different cultural issues. While analyzing one of the world’s leading luxury industry/fashion house dolce and gabbana’s websites I got insights about the opportunities and threat to the company with the cultural biases of different countries. Dolce & Gabbana was publicly criticized by Britain's advertising watchdog Advertising Standards Authority (ASA) in January 2007, for an advertising campaign showing models brandishing knives. Following complaints from consumers' groups in February 2007, Dolce & Gabbana pulled an advertisement in Spain that showed a man holding a woman to the ground by her wrists while a group of men look on. Spain's Labour and Social Affairs Ministry branded the campaign as illegal and humiliating to women, saying the woman's body position had no relation to the products Dolce & Gabbana was trying to sell. Italian publications followed suit, banning the ad. This advertisement was called "a glorification of gang rape" and declared "one of the most controversial advertisements in fashion history. On 5 January 2012, apple daily reported that Hong Kong citizens had been prevented from taking pictures of Dolce & Gabbana window displays in both their Hong Kong stores, stirring anti-mainland chinese sentiment. In particular staff and security personnel at their flagship store on Canton Road asserted the pavement area outside was private property where photography was forbidden. The actions sparked protests spanning several days and gained international news coverage on 8 January. Local news reports speculated that the Dolce & Gabbanna photo ban may have been imposed at the request of some wealthy Chinese government officials who were shopping and...
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