DOING BUSINESS INTERNATIONALLY
The Guide to Cross-Cultural Success Second Edition
Danielle Medina Walker Thomas Walker Joerg Schmitz
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Foreword Avant-Propos Preface
The Global Environment Culture 33
The Cultural Orientations Model A Survey of Cultural Patterns
Cultural Orientations in Communication Cultural Competence in Marketing and Sales
Translating Global Vision into Local Action: Focus on 28 1 Multicultural Teamwork and Collaboration Notes Index
n a world in which companies are increasingly global, understanding cultures has become a prerequisite for sustainable development.
The issue was not so acute when companies exported products that they... [continues]
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