Doing Business in Brazil and Mexico

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Latin America ( Brazil and Mexico)
“A nation's culture resides in the hearts and in the soul of its people.” - Mahatma Gandhi

August 12, Wimbley, London: In an exciting finale, Mexico beats Brazil 2-1 to clinch the gold in Olympics Men’s football. The samba boys are disappointed as this was their golden opportunity to claim their maiden Olympic gold.

Brazil, Mexico, Samba, Football…………all these words sound so familiar in the context of Football. Ask any football fan and 6 out of 10 times, he/she will rate Brazil as the favourite football team. What comes to your mind when somebody talks about USA? Economic superpower, skyscrapers, professionalism, Hollywood, White House etc. But what comes to your mind when someone says Latin America? Brazil, Argentina, Mexico, Mexican Cuisine, Music, Literature, Cultural festivals and last but definitely not the least (most perhaps) Football. Latin America has its own distinct culture with myriads of traditions, festivals, beliefs, passions etc. It has the hues of every aspect of life and combines them to form a delightful concoction. In the following chapters, this report tries to explore the various aspects related to Brazilian and Mexican culture.

Section I: BRAZIL
1. Introduction
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people. It is the only Portuguese-speaking country in the Americas and the largest Portuguese-speaking country in the world. Bounded by the Atlantic Ocean on the east, Brazil has a coastline of 7,491 km (4,655 mi). It is bordered on the north by Venezuela, Guyana, Suriname and the French overseas region of French Guiana; on the northwest by Colombia; on the west by Bolivia and Peru; on the southwest by Argentina and Paraguay and on the south by Uruguay. Numerous archipelagos form part of Brazilian territory, such as Fernando de Noronha, Rocas Atoll, Saint Peter and Paul Rocks, and Trindade and Martim Vaz. It borders all other South American countries except Ecuador and Chile. The land now called Brazil was claimed by Portugal in April 1500, on the arrival of the Portuguese fleet commanded by Pedro Álvares Cabral. The Portuguese encountered stone age natives divided into several tribes, most of whom spoke languages of the Tupi–Guarani family, and fought among themselves. Though the first settlement was founded in 1532, colonization was effectively begun in 1534, when King Dom João III of Portugal divided the territory into twelve hereditary captaincies, but this arrangement proved problematic and in 1549 the king assigned a Governor-General to administer the entire colony. The Portuguese assimilated some of the native tribes while others were enslaved or exterminated in long wars or by European diseases to which they had no immunity. By the mid-16th century, sugar had become Brazil's most important export and the Portuguese imported African slaves to cope with the increasing international demand.

2. History of Brazil and its influence on Brazilian culture A nation is all about its resources- natural, man-made and human. The people of a country form its human resource pool. But it is not absolutely necessary that those who live in a country at a particular time are the natives of that country. Throughout the history of civilization, cultures have witnessed mass migrations. Thus it is very important to know the history of a country in order to dwelve deep into its culture. The Portuguese were the first European settlers to arrive in the area, led by adventurous Pedro Cabral, who began the colonial period in 1500. The Portuguese reportedly found native Indians numbering around seven million. Most tribes were peripatetic, with only limited agriculture and temporary dwellings, although villages...
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