Marketers do not create needs: Needs preexist marketers, marketers along with other societal factors, influence wants. Marketers might promote idea that Mercedes would satisfy a person’s need for social status. They do not, however, create the need for social status.
But now a days companies do more! They educate people and give them reason to buy their products and this is what people might call it “creation of needs” people purchase something when they need it, if they think they do not need the product they may not purchase it. How many people really need Mobile + Internet + Camera + TV all in one set? I have asked many people why you have purchased color big display Mobile-Phone with camera. They haven’t answered me yet. How many people really need to go to space? They don’t need it at all, but they go. Can we call it marketers created their needs?
We know creation of need is not the function of marketing,
so we should to accept a more powerful tool than marketing, and we should search how to give it a suitable name.