Does CSR Help or Hinder a Company’s Performance?

Topics: Corporate social responsibility, Business ethics, Social responsibility Pages: 9 (2873 words) Published: March 28, 2013
Task 4: (582 words)
Write a literature review for “Does CSR (corporate social responsibility) help or hinder a company’s performance?”

This literature review explores the state of the art in corporate social innovation research. It briefly outlines the main themes in the corporate social responsibility (CSR) debate organizational legitimacy, moral choices, stakeholder interaction, sustainable development radical and user driven innovation. The paper then reviews the major objects of corporate social innovation singling out and eco innovations as key themes. It closes by analyzing how social innovation is enacted at each of the four levels discussed in the first part. The debate about CSR has been said to have begun in the early 20th century, amid growing concerns about large corporations and their power. The ideas of charity and stewardship helped to shape the early thinking about CSR in the US (Saurabh Gaur, 2011) . Our work would like to verify, after a review of literature, by using panel data, if some performance indicators can be affected by the firms’ social responsible behavior and their certifications. The novelty of our analysis comes from its dynamic aspect and from the buildin g of a CSR index that intersects two of the three main international indices (Dow Jones Sustainability World Index, FTSE4Good Index,2011), in order to be objective and to have a representative sample. The main results seem to support the idea that the CSR firms are the more virtuous, having better performances in the long run. in reporting is clearly crucial whereby being transparent does not necessarily mean revealing everything as this can be counterproductive to the communication of the key message (Bebbington et al., 1999). Consequently, companies must decide how much information to disclose. Based on different stakeholders to needs whereby it is sometimes necessary to disclose information that puts the company in a bad light. The ample room for manoeuvre in identifying significant impacts and prioritising them has been partly blamed for the little significance behind achieving formal public endorsement for CSR disclosure (Boiral, 20 09). This is where the concept of Corporate So cial Responsibility, (CSR) has developed and is beginning to enter into common lexical knowledge and is increasingly being used by academics and economists for the sustainability of economic development. As often happens when new terms are coined, they tend to lose their conceptual precision, leaving their evocative value which is however watered down by the multitude of different meanings and contexts in which it is used . However, if we are to say that CSR is necessary for corporate strategy, given the recent ness of the phenomena and absence of a well-defined and universally accepted certification method, at present CSR has certain major limitations which we would like to rectify, that is an objective benchmark rather than a mere marketing tool for the public, the principal motivation and elements that push firms into ethical behavior and suitable certification. It is actually this second point that has given rise to a proliferation of articles concerning social certification (Ullman, 1985) that have still not shed light on the mot ivation that entices firms to bear the cost of certification or looked at the

experimental performance of CSR firms. As a result, various performance measures have been adopted both on the market and in accountability that all give rather discordant result s. . Corporate social responsibility is the commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development” (Cavett-Goodwin, 2007).Therefore, our paper tries to give an answer to the questions explained above.

-- Global reporting initiative, Sustainability Reporting Initiatives...
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