Does Alcohol Advertising Increase Consumption
Does alcohol advertising increase consumption?
Is the ban on alcohol advertising in South Africa going to have an adverse effect on consumption
By: M Z Mthembu
49032828
Table of contents Page
1. Introduction
2. Problem Statement
3. Objectives and Aims
4. Research Design and Methodology
5. Sample plan design
6. References
Introduction
Alcohol is the oldest drug known; it has been part of many religious and social rituals through the ages in many different societies. Alcohol is available in over 230 000 outlets in South Africa. There are different kinds of alcohol beverages, namely; Beer, Wine, Whiskey, Gin, Spirits and Cider. Alcohol advertising is the means of promoting alcoholic beverages through the different forms of media, in a modern society its seen as a way of promoting binge drinking, cigarettes, unhealthy eating.
It is said that 45% of commercials are advertisements of alcohol, there is a huge debate surrounding the banning of alcohol advertising, with some being for it and others being against it. Those that are for it, cite the reason of alcoholism, crime, poor work output, death, disability, teenage drinking amongst many. Those that are against it, are looking at the amount of revenue that is going to be lost and they generally do not believe that banning alcohol advertising will have an adverse effect on consumption nor do they believe that there’s a relationship between alcohol advertising and consumption. Both sides share common features when it comes to the legal and economic efficiency. It is predicted that loss of revenue, in South Africa, for mass media will be R1, 8 billion. Made up of: SABC R800 million, DSTC and ETV combined will be R500 million and radio, newspapers, magazine, lifestyle will be the leftover balance. Such a ban will result in 2500 job losses. This figure is incredibly high for a country that is trying to create jobs.
Countries like New Zealand, Denmark found
Is the ban on alcohol advertising in South Africa going to have an adverse effect on consumption
By: M Z Mthembu
49032828
Table of contents Page
1. Introduction
2. Problem Statement
3. Objectives and Aims
4. Research Design and Methodology
5. Sample plan design
6. References
Introduction
Alcohol is the oldest drug known; it has been part of many religious and social rituals through the ages in many different societies. Alcohol is available in over 230 000 outlets in South Africa. There are different kinds of alcohol beverages, namely; Beer, Wine, Whiskey, Gin, Spirits and Cider. Alcohol advertising is the means of promoting alcoholic beverages through the different forms of media, in a modern society its seen as a way of promoting binge drinking, cigarettes, unhealthy eating.
It is said that 45% of commercials are advertisements of alcohol, there is a huge debate surrounding the banning of alcohol advertising, with some being for it and others being against it. Those that are for it, cite the reason of alcoholism, crime, poor work output, death, disability, teenage drinking amongst many. Those that are against it, are looking at the amount of revenue that is going to be lost and they generally do not believe that banning alcohol advertising will have an adverse effect on consumption nor do they believe that there’s a relationship between alcohol advertising and consumption. Both sides share common features when it comes to the legal and economic efficiency. It is predicted that loss of revenue, in South Africa, for mass media will be R1, 8 billion. Made up of: SABC R800 million, DSTC and ETV combined will be R500 million and radio, newspapers, magazine, lifestyle will be the leftover balance. Such a ban will result in 2500 job losses. This figure is incredibly high for a country that is trying to create jobs.
Countries like New Zealand, Denmark found