Docx

Only available on StudyMode
  • Download(s) : 27
  • Published : March 4, 2013
Open Document
Text Preview
Executive Summary

The Royal Beach Resort is located at Basdio, Guindulman, Bohol, Philippines, and on the free shuttle system. Will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Royal Beach Resort also will offer a common-area outdoor hot tub as well as a on-site store and on-site front desk service.

On average, visitors will spend over P250 million, annually, for lodging, food, and recreational activities at Royal Beach Resort.   Maria Katrina Lugtu, Maria Jennilyn Bernaldez, Geraldin Dandan and Riza Gunday, co-owners of the Resort, will operate the business. 

1.1 Objectives
The objectives of the establishment for the first three years of operation include: * Exceeding customer's expectations for luxury après ski accommodations. * Maintaining a 100% occupancy rate during the peak periods. * Assembling an experienced and effective staff.

1.2 Mission
The mission of Royal Beach Resort is to become the number one Resort of choice with visitors of Bohol to the world.

Company Summary
The Royal Beach Resort, located in Basdio, Guindulaman, Bohol, has 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. This resort also has a common-area outdoor hot tub as well as an on-site store and on-site front desk service.

2.1 Company Ownership
Maria Katrina Lugtu, Maria Jennilyn Bernaldez, Geraldin Dandan and Riza Gunday, are co-owners of the Resort.

2.2 Start-up Summary
The co- owners will invest P100, 000 million.  They will also secure a mortgage to purchase the property for P250, 000.

Start-up Funding|
| |
Start-up Expenses to Fund| P185,400|
Start-up Assets to Fund| P364,600|
Total Funding Required| P550,000|
| |
Assets| |
Non-cash Assets from Start-up| P350,000|
Cash Requirements from Start-up| P14,600|
Additional Cash Raised| -|
Cash Balance on Starting Date| P14,600|
Total Assets| P364,600|
| |
| |
Liabilities and Capital| |
| |
Liabilities| |
Current Borrowing| -|
Long-term Liabilities| P350,000|
Accounts Payable (Outstanding Bills)| -|
Other Current Liabilities (interest-free)| -|
Total Liabilities| P350,000|
| |
Capital| |
| |
Planned Investment| |
Riza Gunday and Maria Jennilyn Bernaldez| P500, 000, 000| Geraldin Dandan and Maria Katrina Lugtu| P500, 000, 000|
Additional Investment Requirement| -|
Total Planned Investment| P100,000,000|
| |
| |
| |

Start-up|
| |
Requirements| |
| |
Start-up Expenses| |
Legal| P5,000|
Stationery etc.| P400|
Brochures| P6,000|
Rental Setup| P50,000|
Property Downpayment| P50,000|
Accommodation Setup| P20,000|
Store Setup| P50,000|
Insurance| P4,000|
Total Start-up Expenses| P185,400|
| |
Start-up Assets| |
Cash Required| P14,600|
Other Current Assets| -|
Long-term Assets| P350,000|
Total Assets| P364,600|
| |
Total Requirements| P550,000|
| |
2.3 Company Locations and Facilities
The charm and solitude of Royal Beach Resort’s secluded beach setting is found just 95 klms.from the Tagbilaran City Airport.

Products
Royal Beach Resort will offer customers 12 two-bedroom units, fully-equipped kitchens, laundry facilities and stone fireplaces and will offer a common-area outdoor hot tub as well as the following services on-site: * Food store

* Ski rental/clothing shop
* Front desk service
Market Analysis Summary
Resort hotel development and operation in Royal Beach Resort area has been very profitable and successful due to the economic upturn experienced in the early and mid 90's. Time-share / resort hotel development and investments into ski resorts nationwide are currently going strong

4.1 Market Segmentation
Our customers can be broadly divided into two groups:
* Skiers. The...
tracking img