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PF16- 10

Multiple Choice
Identify the choice that best completes the statement or answers the question.

____1.____ uses the Internet and mobile and interactive channels to develop communication and exchanges with customers. a.|Digital marketing|
b.|Digital media|
c.|Electronic marketing|
d.|Digital electronics|
e.|E-marketing|

____2.The Internet has changed the way the managers at Chick-fil-A communicate and develop relationships with their customers and their a.|competitors.|
b.|store environment.|
c.|opponents.|
d.|employees.|
e.|legal representatives.|

____3.As digital communication technologies have advanced, it possible for marketers to a.|have more control over their product's positioning.|
b.|have more control over the processing of information.|
c.|have more control over people's perceptions of their business.| d.|be more selective on news releases regarding their company.| e.|reach markets that were previously inaccessible.|

____4.The ability to obtain digital information is referred to as a.|accessibility.|
b.|addressability.|
c.|interactivity.|
d.|connectivity.|
e.|control.|

____5.____ are free online publicity that helps the company a.|Negative customer reviews|
b.|Company websites|
c.|Anti-company wikis|
d.|Positive customer reviews|
e.|Social technographics|

____6.Toyota encourages customers to post reviews on their company website in the hopes of increasing the company's a.|target market.|
b.|credibility.|
c.|mode of operation.|
d.|reach.|
e.|monopoly.|

____7.One trend that has caused consumer-generated information to gain importance is a.|an increase in mobile digital technology.|
b.|consumers' tendencies to trust other consumers over corporations.| c.|the cultural trend of consumers being influenced by the "village."| d.|the increase in adults other than parents influencing children.| e.|a reduction in advertising expenditures.|

____8.The average Facebook user becomes a fan of several ____ each month. a.|television shows|
b.|Fan Pages|
c.|Brand sheets|
d.|Promotional Folios|
e.|Facebook Leafs|

____9.The fastest-growing group on Facebook is
a.|teenagers.|
b.|male Millennials.|
c.|female Millennials.|
d.|men aged 55 and over.|
e.|women aged 55 and over.|

____10.Toys-R-Us is almost finished building a new store and will soon be having a grand opening celebration. Management wants to build excitement and anticipation for the event. Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress? a.|Facebook|

b.|Twitter|
c.|LinkedIn|
d.|MySpace|
e.|QQ|

____11.McDonald's received negative publicity concerning the content of their hamburgers. The information in the report was incorrect. Part of McDonald's response is to create a web-based journal that gives accurate information about McDonald's ingredients. This journal is an example of a a.|bing.|

b.|digital diary.|
c.|blog.|
d.|podcast.|
e.|wikis.|

____12.Some companies use ____ as internal tools for teams working on a project requiring lots of documentation. a.|Facebook pages|
b.|Fan Pages|
c.|Bings|
d.|wikis|
e.|Notebook pages|

____13.A new trend in video marketing is the use of
a.|Blogs|
b.|amateur filmmakers|
c.|Twitter announcements|
d.|advertising firms to develop videos|
e.|Virtual realities|

____14.Redbox has established outlets in the simulated environment of Second Life. Your ____ is able to rent a movie from a Redbox. a.|clone|
b.|avatar|
c.|pet|
d.|Q|
e.|dynasty|

____15.____ are those consumers who construct their own media outlets, such as blogs, podcasts, consumer-generated videos, and wikis. a.|Creators|
b.|Critics|
c.|Collectors|
d.|Joiners|
e.|Spectators|

____16.____ are people who comment on blogs or post ratings and reviews. a.|Collectors|
b.|Spectators|
c.|Joiners|
d.|Creators|
e.|Critics|

____17.____ are online users who...
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