Do D' Dips

Topics: Sugar, Dunkin' Donuts, Revenue Pages: 20 (3461 words) Published: September 24, 2011
Executive summary
Do D’ Dips is a potential company that will introduce, munchkins dip into different flavors, soon in the market. Our company offers high priced munchkins at its unique and matchless features. We are targeting some specific segments that will help us reach out for more opportunities in the market having the food as a basic human need. We aim to be the market leader in the chocolate industry in Davao. According to our survey, most of the respondents have sweet taste preference but not all are sugar conscious. According to research, Diabetes mellitus, often simply referred to as diabetes—is a group of metabolic diseases in which a person has high blood sugar, either because the body does not produce enough insulin, or because cells do not respond to the insulin that is produced. If the diabetes is left untreated, the individual will find they have frequent infections of the urinary tract. They may also be aware of their toes and fingers prickling because their veins and arteries have narrowed. Their vision could dim because unabsorbed glucose is also released into eye fluid. Male diabetics can become impotent and female diabetics may observe their menstrual periods stop. So base from the facts above, our company suggested to create a product that is unique from other sweet products. We come up having munchkins with less sugar content to avoid diabetes. Our munchkins are purely made up with chocolate crackers and condense milk. This sweet product will give us health benefits such as antioxidant, anti-depressant, brain stimulator, lowers blood pressure etc. We can eat as healthy as we want, getting the correct amount of vitamins and nutrients from this munchkin. Quality is our primary concern so we will be implementing quality control systems including: audits, documentation and meeting Australian regulatory standards. Making a munchkin has never been so easy; it requires money, time, patience, and efforts.

Current marketing situation
Do D’ Dips will be establishing its unique idea of introducing munchkins dip into different flavors. As of this moment, our company is a potential competitor of Dunkin Donuts, Mister Donuts, Sugar Munch and some other company. Among the competitors, Dunkin Donuts gathered 83 percent of global market share for munchkins, Mister Donuts gathered 13 percent, Sugar munch gathered 3 percent and 1 percent for other companies. We therefore need to render the highest quality of customer service and will be proactive and innovative in our product to gain market share.

Market description
Targeted Segment| Customer Need| Corresponding Feature/Benefit| Professionals| Fight back stress from work| Anti-depressant| College Students| Working brain| Brain stimulator|
Kids| Pleasure| Endorphin Production|

Product Review
Made from highly nutritional ingredients such as: Condense Milk, Crashed Chocolate cracker, Water It has No preservatives. Have dips: Syrup, Desiccated Coconut, Candy Sprinkles Shelf life: 1 month (freeze)

2 weeks (unfreeze)
Health benefits:
According to research, an extensive analysis of chocolate has revealed a range of compounds including theobromine, anandamide, and flavonols, along with the more familiar caffeine. Many of these substances have a positive effect on the human body or on cognition. Flavonols, for example, are loaded with antioxidants, which are beneficial for cardiovascular health. Anandamide is a cannabinoid, and it may have psychoactive properties, along with theobromine. The flavonols in chocolate appear to have more clear-cut health benefits. Antioxidants are beneficial to human health in a number of ways. The flavonols in chocolate helps to keep the arteries from clogging, promoting healthy blood pressure and reducing the risk of heart disease. However, chocolate fans should be aware that numerous other foods contain antioxidants in much higher concentrations...
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