Mr. Noormhomed Hassam incorporated JUST n FAIR in 1939 in Mumbai. Today the store has a 1500 excellent client base which is the reason of its success. Past Twenty years there has been a great amount of transition in its way of operation where professionals have been hired to draw new business strategies and even the product range has gone through a dramatic change with new designs created specially on the lines of modern and contemnor look.
JUST in Quality and FAIR in Price
The brand name itself explains the scope for a creative mind to exercise new ideas thus serve the vision of the company.
According to Mr Aslam Furniturewala (MD), there is no dearth of furniture shops in Mumbai. On one hand there are these high-end furniture shops offering both Indian and imported furniture at a price that might make one sweat. Local stores on the other hand who score low on trust and reliability? Now where does this huge middle and upper middle class fit in? The retail furniture market is gone into an evolution from the carpenters to fancy variety of imported furniture, with heavy cross promotions these retailers are not focus in their business strategy and thus most of them have entered into imports.
JUST n FAIR wants the consumers to be very careful before getting into buying fancy looking imported furniture, as we Indians always believe Burma teakwood furniture to be an asset, and are not yet used to the western ideas of discarding princely furniture every eighteen months. Most of the imported furniture is made with panel process technology, which means that the entire furniture piece is made up of panels of either MDF (Medium Density Fiber Board) or particleboard and not an inch of wood is used. The poor consumer is not aware about paper print technology used by imported manufacturers for low cost and what would be the strength of a paper on furniture surface against actual Teakwood. How long would paper surface furniture last with... [continues]
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