It is important to define affirmative action and To understand this statement, companies have experienced some “faux pas” through there quest to increase sales. For instance, “Gerber started selling baby food in Africa, they packaged their product in Africa similar to how they package in the United States. This included jars with a picture of a beautiful baby on the label. Later, they realized that in Africa, companies routinely put pictures on the label to show what is inside the jar, since most people can't read.1 Imagine what the consumer thought was in the jar. Gerber was not the only company to have made a blunder. Kentucky Fried Chicken had decided to enter into the Asian market. “However, KFC’s well known tag line “finger lick’n good” when translated meant “eat your fingers off”, not very appetizing. Another company, Clairol introduced the "Mist Stick", a curling iron, into Germany, only to find out that "mist" is slang for manure. Not too many people had use for a manure stick.” (i18nguy.com) It is safe to say that management and the decision makers did not understand their customers and most likely, the decision makers did not reflect the face of their customer.
A workforce that reflects the face of the customer gives a company a competitive edge. The workforce is stronger and more robust. Often leaders walk through the doors with their own set of experiences which colors how they may look at the world and how they view problems. With a diverse set of lenses, it gives companies more... [continues]
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