Disturbing Images Peta and the Feminist Ethics of Animal Advocacy
Maneesha Deckha
Ethics & the Environment, Volume 13, Number 2, Autumn 2008, pp. 35-76 (Article)
Published by Indiana University Press DOI: 10.1353/een.0.0013
For additional information about this article
http://muse.jhu.edu/journals/een/summary/v013/13.2.deckha.html
Access Provided by Wichita State University Libraries at 07/06/10 10:22PM GMT
DISTuRbINg IMagES
PETA And ThE FEminisT EThics oF AnimAl AdvocAcy
MaNEESHa DECkHa
The author applies a feminist analysis to animal advocacy initiatives in which gendered and racialized representations of female sexuality are paramount. Feminists have criticized animal advocates for opposing the oppression of nonhuman animals through media images that perpetuate female objectification. These critiques are considered through a close examination of two prominent campaigns by PETA (People for the Ethical Treatment of Animals). The author argues that some representations of female sexuality may align with a posthumanist feminist ethic and need not be read as sexist. Examining PETA’s famous anti-fur ads and the more recent Milk Gone Wild campaign, the author identifies where PETA’s campaigns are objectionable under a feminist ethic and where they are subversive of an anthropocentric and male-dominated order alike. The article thus recuperates part of PETA’s work from feminist critiques, but also reveals the constructions posthumanist advocacy should exclude to avoid elevating the status of nonhuman animals at the expense of women.
Part I: IntroductIon It is no secret to those immersed in animal advocacy that there is a debate in the movement between those who believe in animal welfare initiatives and those who insist on rights-oriented approaches only (Francione
ETHICS & THE ENVIRONMENT, 13(2) 2008 ISSN: 1085-6633
©Indiana University Press All rights of reproduction in any form reserved. Direct all correspondence to: Journals Manager,... [continues]
Maneesha Deckha
Ethics & the Environment, Volume 13, Number 2, Autumn 2008, pp. 35-76 (Article)
Published by Indiana University Press DOI: 10.1353/een.0.0013
For additional information about this article
http://muse.jhu.edu/journals/een/summary/v013/13.2.deckha.html
Access Provided by Wichita State University Libraries at 07/06/10 10:22PM GMT
DISTuRbINg IMagES
PETA And ThE FEminisT EThics oF AnimAl AdvocAcy
MaNEESHa DECkHa
The author applies a feminist analysis to animal advocacy initiatives in which gendered and racialized representations of female sexuality are paramount. Feminists have criticized animal advocates for opposing the oppression of nonhuman animals through media images that perpetuate female objectification. These critiques are considered through a close examination of two prominent campaigns by PETA (People for the Ethical Treatment of Animals). The author argues that some representations of female sexuality may align with a posthumanist feminist ethic and need not be read as sexist. Examining PETA’s famous anti-fur ads and the more recent Milk Gone Wild campaign, the author identifies where PETA’s campaigns are objectionable under a feminist ethic and where they are subversive of an anthropocentric and male-dominated order alike. The article thus recuperates part of PETA’s work from feminist critiques, but also reveals the constructions posthumanist advocacy should exclude to avoid elevating the status of nonhuman animals at the expense of women.
Part I: IntroductIon It is no secret to those immersed in animal advocacy that there is a debate in the movement between those who believe in animal welfare initiatives and those who insist on rights-oriented approaches only (Francione
ETHICS & THE ENVIRONMENT, 13(2) 2008 ISSN: 1085-6633
©Indiana University Press All rights of reproduction in any form reserved. Direct all correspondence to: Journals Manager,... [continues]
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