Distribution Strategy

Only available on StudyMode
  • Download(s) : 88
  • Published : December 17, 2012
Open Document
Text Preview
Distribution Strategy
The OldTown White Coffee was established in 1958 in Ipoh, Perak, Malaysia. The OldTown White Coffee’s main headquaters is in Ipoh, Perak, Malaysia. OldTown White Coffee produce instant beverage mixes and products with intention to provide quality white coffee to Malaysian Households and food services industy. They manufactures their own blend 3-in-1 instant white coffee during year 1999. They manage to sell the products under ‘OldTown’ brand name. By the end of 2009, the OldTown 3-in-1 instant coffee mix able to sold at retail outlets in Malaysia,retail outlets in Singapore and retail outlets in Hong Kong. In 2005, with opened chain of café outlets , OldTown able to expanded to food service by decorate it based on traditional Ipoh coffee shop atmosphere. OldTown exports its instant beverage mixes to more than 10 countries worldwide. The locations of outlets provided were conveniently and easily accessible to customers. There have many outlets in Malaysia such as 1 Utama Shopping Centre, Aeon Taman Equine Shopping Centre, Taman Sri Manja, Setapak, Bandar Sunway, Plaza Shah Alam and many more outlets. They incorporated with Gongga Food in year 2003 and began the operations manufacturing the roasted coffee powder for food service sectorby using the ownership of Group bean roasting process in year 2004. They distributed their roasted coffee powder to all outlets. Besides the food service sector, their roasted coffee powder also marketed to retail sector under the name ‘NANYANG’ brand. They even export their products to United States, Canada and United Kingdom in year 2004 and then export to others country Taiwan and Indonesia. In year 2009, number of OldTown White Coffee’s oulets have reach 137 café outlets in Malaysia and Singapore. They also established their own subsidaries: OldTown Kopitiam, OldTown Kopitiam Butterworth, OldTown Kopitiam, OldTown Kopitiam Kuala Lumpur, OldTown Kopitiam Cheras, Conneczone to help the operating...
tracking img