Distribution Plan

Topics: Sales, Retailing, Single-lens reflex camera Pages: 3 (782 words) Published: February 28, 2013
Distribution Plan

The distribution and delivery section of LEAPh Incorporation aims to satisfy and create values for the customers in which the company operates. The distinguishing characteristics of the business will be the combination of management experience, sales and distribution experience, high quality, innovative products and exceptional customer service.

In particular, the Leading Philippines Incorporation will do a full service distribution servicing the customers in the market with a fulfilling assistance. In addition, the LEAPh Inc. will have an exclusive contract to distribute a new, groundbreaking product that would enable the company to gain immediate access to a majority of the potential customer base.

The LEAPh Inc. intends to become a recognized distributor of one of a kind Digital Single-Lens Reflex Camera (DSLR) in the Philippines and become an internationally known locale brand.

Leading Philippines Inc. plans to develop strong relationships with key customers so that the company will be viewed as an indispensable partner, rather than just another manufacturer. The company will work closely with each customer to recommend product assortment unique for their retail base, appropriate stocking levels, pricing and display assortments, as well as promotional ideas and material to increase sales. The LEAPh will seek out and work with the retailers that represent to deliver the most innovative and exciting products possible to the customers that will be served.

In order for the products to be received by the customers, the LEAPh will be going to distribute the cameras through sales representatives and through retail stores as well. The company will be using a three level distribution channel. In a three level channel structure, the retailers serve as intermediaries between the consumers and the manufacturer which is the LEAPh. Retailers order products directly from the manufacturer, and then sell those products directly to the...
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