Distribution Network of Fmcg Company

Topics: Brand, Fast moving consumer goods, Marketing Pages: 15 (4429 words) Published: December 17, 2012
Research paper
Del Monte (FMCG) sales and distribution network

Promoting a new product in FMCG market

Research Paper Presented to
Shobhaben Pratapbhai Patel
School of Pharmacy & Technology Management,
SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) By
Roll No 13
Under the Mentorship of
Prerana Majumdar

School of Pharmacy & Technology Management,
Vile Parle (W), Mumbai-400056

April – 2012

Certificate The work described in this research paper entitled “Del Monte sales and distribution network and promoting new product in FMCG market” has been carried out by Mr. VAIBHAV SRIVASTAVA under my supervision. I certify that this is his bonafide work.

Date:11/4/2012 Guide: Prerana Majumdar Assistant Professor
Place : Mumbai Mumbai Campus

Statement by the candidate
As required by University regulation, I wish to state that the work embodied in this report has not been submitted for any other degree to this or to any other University. Wherever references have been made to previous work of others, it has been clearly indicated as such and included in the bibliography.


Forwarded Through Prerana Majumdar Assistant Professor SPP SPTM, SVKM’s NMIMS Mumbai Campus


I would hereby take this opportunity of thanking the people who directed us in the right directions and helped us to find our own way through the labyrinths of science and life.

With a deep sense of gratitude and respect, I would like to thank Shri. Amrishbhai R. Patel, Chancellor, SVKM’s NMIMS, Shree. Balwant Sheth, Vice - President, SVKM, Dr. Rajan Saxena, Vice Chancellor, SVKM’s NMIMS, Dr. Pradeep Garg, Dean(Technology Management), Dr. R. S. Gaud, Dean (Pharm. Sciences) for providing us the resources and the opportunity to work with such a prestigious organization. My sincere thanks go to my mentor, Prerana Majumdar , for his constant knowledge enrichment and worthy guidance that helped me develop this piece of work. I would also like to acknowledge all the academic and technical support from the college faculty and the University to make this project possible. Last but by no means least; I am grateful to all the people who have been directly or indirectly helpful to complete this task.

Not forgetting the Almighty God for making all this possible for us. I would also like to thank my parents, friends and family for their support, love and understanding.
Lastly, I would like to apologize for any indifferent behaviour while dealing with any of the related persons.

Table of Content
Sr No| Contents| Page No|
1| Executive summary| |
3| Research methodology | |
4| SWOT analysis of the Del Monte| |
5| Conclusion | |
6| Recommendations | |
7| References | |

Executive Summary
FMCG is one sector which caters to daily and basic needs of consumers. Sales and Distribution forms the most important part of this industry which requires catering to the huge demand with an on time delivery. Del-Monte entered the Indian market for the first time with collaboration with Bharti, the joint venture being named Field Fresh Foods Pvt. Ltd. The company was able to leverage on the distribution network and brand name of Bharti and has started to build its market share. The company has its own structure of sales and distribution network which was studied upon and...
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