Distribution Channels of Olpers

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  • Topic: Milk, Dairy product, Dairy
  • Pages : 19 (3557 words )
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  • Published : March 18, 2011
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FINAL REPORT

DISTRIBUTION CHANNEL OF OLPERS

GROUP MEMBERS:
M.ARSALAN SIDDIQUI (7276)
HASSAN SAIF UDDIN (4677)
ADNAN SHEHZAD (4188)
OMAIR KHAN

COURSE: CHANNEL MANAGEMENT

CLASS: MBA (SUNDAY/ 12:00-3:00)

SEMISTER: FALL/08

SUBMITTED TO: MR. ZAHEER AHMED

SUBMISSION DATE: 14-DEC-08

ACKNOWLEDGMENT

We would like to thank our respected teacher Mr. Zaheer Ahmed who has given us this opportunity to explore our skills and made a report on Olpers distribution channel. He has given us thorough knowledge and provides deep understanding about distribution network and because of that we are able to complete this report. We would also like to thank Mr. S. Intkhab Ali (Key Account manager) in Engro Foods who has given us all required information and he is been very kind to us all the time when ever we knocked his door we found it open to help us in completing this report.

Contents

Chapters| Page |
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Company Profile| 5| Vision, Mission, Goals/ Objectives, | 6| Location of plant| 7| Organizational Chart | 8| Supply chain Structure| 9| Milk Industry Profile| 10-11| How Industry Works| 12 | Market Share 15| Olpers Supply Chain 16 | Integrated Logistic 17-18| Ware Housing 20-21 | Distribution Net Work 22-23| Reverse Logistic 25| Packaging 26| Gap Analysis 28| Efficiency Template 29| Channel Flows 30 | Recommendation 31| |

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Company Profile

Engro Chemical Pakistan Limited is the second largest producer of Urea fertilizer in Pakistan. The company was incorporated in 1965. Engro accomplished significant progress not only in its base urea fertilizer business but also in diversification projects. Urea production was increased from an annual capacity of 270,000 tons in 1991 to 850,000 tons in 2001. Further expansion plans are being developed to de bottleneck plant capacity to 1.2 million tons in stages. In addition, Engro has over thirty years of experience of fertilizer marketing in Pakistan with an elaborate dealer network. Engro Foods Limited is subsidiary of Engro Chemical Pvt. Ltd. which is one of the most reputed enterprises in Pakistan with more than 40 years of diversified business operations in the areas of fertilizer and chemicals. Engro Foods started...
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