Distribution Channel Strategy

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  • Topic: Philippine cuisine, Pampanga, Tarlac
  • Pages : 8 (1596 words )
  • Download(s) : 136
  • Published : January 3, 2013
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Customer service levels
A. Industry
I want to expand Lugtu snack house to a Kapampangan Cuisine Restaurant. B. ProductsLugtu’s original menu
* Pancit Palabok
* Spaghetti (Filipino style)
* Lugaw
* Tokwat Baboy
* Pickled Egg
* Fried Lumpia
* Chicken Sandwich
* Hamburger (burger made by kapampangan)
* Halo-Halo
* Mais Con Ielo

I want to add Kapampangan breakfast meals, appetizers, main dishes, desserts, kakanin and additional snacks in the original menu of Lugtu. * Sisig sa puso ng saging
* Tortang Balasenas
( Stuffed eggplant)
Desserts
* Leche Flan
* Atsara(Pickled Papaya)
* Tibok-Tibok
* Halaya Ube
* Ice banana
Drinks
* Buko shake
* Mango Shake
* Buko juice
* Mango juice
* Calamansi juice
* Coke in can
* Mineral water
Additional Snacks
* Fresh Lumpia
* Pansit Guisado
* Dinuguan with puto
Kakanin
* Bico
* Mochi
* Pichi-Pichi

Breakfast meals
* Garlic Rice with Longganisa and Egg
* Garlic Rice with Tocino and Egg
* Garlic Rice with Tapsilog and Egg
* Garlic Rice with Daing na Bangus and Egg
Appetizers
* Nilagang mani(Steamed peanuts)
* Chicharon bulaklak
* Chicharon
Main Dishes
* Sinigang sa sampalok (Frawns, Chicken and Pork)
* Bulalo
* Bulanglang Bangus
* Menudo
* Kaldereta
* Chicken and Pork Adobo
* Beef Bistek
* Chicken Curry
* Menudo
* Kare-Kare
* Chicken Wings
* Calamari
* Sisig
* Sipo Egg
* Lagat Apalya(Ampalaya with Ground Pork)
*

C. Market Share
I want to expand Lugtu from Concepcion Tarlac to other places such as Capas, Tarlac City, Angeles and Pampanga to have 50,000 Kapampangan customers who will patronize Lugtu Kapampangan Cuisine Restaurant food products in 3 months. D. Competition

I want to offer variety of authentic Kapampangan food to the customers at affordable prices. Distribution Objectives
* To expand the market scope of Lugtu from a snack house to a Kapampangan Cuisine restaurant. * To broaden the original menu of Lugtu by adding best tasting and authentic Kapampangan appetizers, main dishes, desserts kakanin and additional snacks.(possession) * To promote Lugtu Kapampangan Cuisine Restaurant in different places such as Capas, Tarlac City, Angeles and Pampanga.(place) * To provide the customers a spacious restaurant and good facilities (furniture and displays). (place) * To widen the store space of Lugtu in Concepcion.(place) * To improve the facilities of Lugtu in Concepcion.(place) * To make the best tasting and authentic Kapampangan food available to the customers when they want it. (time) Set of activities

A. Periodic sales forecasts
I will expand Lugtu snack house to a Kapampangan cuisine restaurant. I will build 4 Lugtu Kapampangan Cuisine Restaurants in the different places one in Capas, one in Tarlac City, one in Pampanga, one in Angeles and the other one is the existing Lugtu branch in Concepcion. I want to achieve 4.5 million pesos sales in the five stores. (10,000 sales a day in each store, 300,000 sales a month in each store to achieve 4.5 million sales in 3 months).

B. Dispatch plans
All the Lugtu Kapampangan Cuisine Restaurant should have stocks and should prepare meals that can accommodate 110 customers a day to achieve the 4.5 million sales targets in 3 months. C. Market Coverage Beat Plans

I want to set up 4 Lugtu Kapampangan Cuisine Restaurant in other locations such as Capas, Tarlac City, Angeles and Pampanga. I want to open Lugtu Kapampangan Cuisine Restaurant in the places mentioned above because most of the people there are Kapampangans and there are only limited Kampampangan Restaurant that offer affordable and variety of Kapampangan food. Aling Lucing in Angeles offers limited Kapampangan food. In Capas and in Tarlac,...
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