Distribution Channel of Banas Dairy

Topics: Marketing, Milk, Butter Pages: 13 (2833 words) Published: December 10, 2011

The Report is conducted in favor of Banas Dairy .
It is the one of the top in dairy sector.

The Report was done with the following objectives.
* To deliver the goods [vehicles] in time.
* To study the most effective channel of distribution of vehicles. * To get the idea about the sales area.
* To give suggestion to develop organization performance in the marketing field.


The Study was conducted to find out the problems faced by the dealers and to know the attitude of dealers as well as suggestion from the dealers on the performance of Banas Dairy. The present study is conducted in the Banas Dairy sales area

Genesis of Banas Dairy

Late ShriGalbhabhai Patel established Banas Dairy with the dream of uplifting socio economic status of village farmers. This dream was fulfilled through the creation of a co-operative milk union for Banaskantha district, on the footprint of “Amul Dairy” of Kaira district, the ideal model of a Co-operative. Consequently eight village level co-operative milk societies in Vadgam and Palanpur taluk Ire registered and started collecting and pouring milk at DudhSagar Dairy, Mehsana from 3rd October 1966. The milk union got registered under Co-operative act on 31st January 1969 as Banaskantha District Co-operative milk producers’ Union Limited, popularly known as Banas Dairy.

The foundation stone was laid by Late Galbabhai Nanjibhai Patel on 14th January 1971 at 122 acres land acquired near Jagana village in order to set up a dairy plant under the operation flood program launched by national Dairy development Board. On 7th May 1971’ the dairy started functioning at the same place with a capacity of 1.5 lakh liters of milk per day. This has now been increased to 24.3 lakh liters per day. The dairy has three automated plants with a wide 8-9 product lines. The small dream of Shri Galbabhai has now taken the shape of a co-operative of 1350 societies with around 15000 members. With the relentless efforts of dedicated and committed leadership, the dairy has won the trust of milk producers of Banaskantha district and has brought about a happy change in the lives of all its members. It has come up as a major revolution in the upliftment of the residents of the district.

Mission and Vision

Banas District Cooperative Milk Producers Union Ltd. was established with the prime objective of eliminating the monopoly of private traders and providing the poor farmers the due that they deserve. Along with this it also ensures that the farmers are benefited the maximum out of their operations and activities. The mission of the organization is to provide sustainable means of livelihood to socio-economically downtrodden rural mass, while treading on the path of progress.The organization renews its vision every ten years. It strives to be a successful world class co-operative dairy. The objectives of the organization are clearly expressed through the quality policy, which states that: “I, the Banas Dairy, commit and aspire to fulfil the needs and expectations of our internal as Ill as external customers and delight them through our quality products and services. I shall achieve the goal through the followings: a). Applying principles of Quality Management Systems and Food Safety Management for continuous enrichment of our management processes. b). Providing remunerating returns, quality input services, introducing innovative and appropriate schemes and services to our milk producers. c). Motivating and providing and encouraging appropriate training for skill up-gradation of our employees. d). Protecting our value system and the environment by judicious use of all natural resources.”

India is an agri- oriented country of the world. 70% people are living in rural area so I can say Indian people are living in village the majority of population.

The dream of late Galbabhai Patel, founder chairman and the selfless...
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