Distribution Analysis of Pepsi

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Summer Project Title

DISTRIBUTION ANALYSIS OF PEPSI

Partial Fulfilment of the Requirements for the Award of
Post Graduate Diploma in Management
(Recognized by AICTE, Ministry of HRD, Govt. of India)

By
Deepak Singh Bisht
Roll No.
PG-10-026

Batch 2010-12

Under the guidance of
Prof. Lata Singh
Asst. Dean
INMANTEC, Ghaziabad

Integrated Academy of Management and Technology
Ghaziabad

Date
18th April – 01 june

DISTRIBUTION ANALYSIS OF PEPSI

at

VARUN BEVERAGES LTD
PEPSI

BY
Deepak Singh Bisht
ROLL NO.
PG-10-026
Batch 2010-12

Under The Guidance of
Prof. Lata singh
ASST. DEAN
INMANTEC, Ghaziabad

INTEGRATED ACADEMY OF MANAGEMENT AND TECHNOLOGY

GHAZIABAD

Month, Year
April. 2011

ACKNOWLEDGEMENT

Completing a task is never one man effort .It is often the result of invaluable contribution of number of individuals in a direct or indirect manner that helps in sharing of market success.
I express my whole gratitude towards the management of M/S. Varun Beverages Ltd. Mohan Nagar. For given me the opportunity to undergo my summer project in a multinational concern of a great reports and allowing me to gain invaluable experience with subsequent exposure to the modern business world.

I am very thankful to Mr. Pranav Anand Sir (S.E).Who guided me in my project .I further extend my thanks to all the employees for the appreciation & Cooperation given help to me in gathering information of the market survey especially route agents .Finally I also indebted to my faculty members, Parents and family members who have been a constant source of inspiration for whatever I am because of their blessings.

DEEPAK SINGH BISHT PG-10-026
PGDM (3RD TRIMESTER)

TABLE OF CONTENTS

1.INTRODUCTION :-
. COMPANY PROFILE-IN U.S.
COMPANY PROFILE-IN INDIA
BUSINESS SEGMENT
BEVERAGE INDUSTRY
FOOD INDUSTRY
ADVERTISEMENT AND ADD CONCEPT

2. DISTRIBUTION NETWORK

NETWORK DESIGN
DISTRIBUTION STRATEGIES
DISTRIBUTION CHANNELS

3. OBJECTIVE OF THE STUDY

4. RESARCH METHODOLOGY

5. DATA ANALYSIS
MARKET FINDINGS
ROUTEWISE
QUESTIONNAIREWISE

6.SWOT ANALYSIS

7. CONCLUSION

8. LIMITATIONS

9. RECOMMENDATIONS/SUGGESTIONS

10. BIBLIOGRAPHY

11. ANNEXURE
QUESTIONNAIRE
EVERY DEALER SURVEY (EDS)

LOGO OF THE PEPSI BRAND

EXECUTIVE SUMMARY

Analyzing the Distribution Analysis of PEPSI in “SHAHEED NAGAR”

Channels of distribution are an important aspect of marketing strategy. Channels chosen for the company’s products effect every other marketing decision.

On 18th April I start my project under the guidance of Mr. Pranav Anand (S.E.)Sahibabad. I have been allocated the area for survey in Sahibabad. Number of Retailers Covered:- 63

Market Area Of Sahibabad :- SHAHEED NAGAR

PREFACE

Marketing plays pivotal role in today’s business scenario in consumer product Company, when there is such a high competition in the market.

The emphasis in the project is providing the study and an insight into Indian FMCG Business Scenario. The Summer Project is designed to provide participation of MBA program as on the job experience. This has given a chance to try and apply the academic knowledge and gain insight into corporate culture. This helps in...
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