Dissertation on Employee Retention Techniques

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EMPLOYEE RETENSION AND HUMAN RESOURCE MANAGEMENT
A CASE STUDY OF ICELAND
UNITED KINGDOM, ENGLAND, LONDON
(STORES: LAYTONSTONE & GANTS HILL).
By
MBA STUDENT
ADNAN USMAN
STUDENT NUMBER: 109811
A DISSERTATION PRESENTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE MASTER OF BUSINESS ADMINISTRATION (MBA)

UNIVERSITY OF SUNDERLAND
SEPTEMBER 2011

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Declaration

The work I have submitted is my own effort. I certify that all the material in this Dissertation, which is not my own work, has been identified and acknowledged. No materials are included for which a degree has been previously conferred upon me.

MBA STUDENT
ADNAN USMAN
Date: 18/01/2012

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Abstract

The retention of human resources has been shown to be momentous to the development and the accomplishment of the organization’s goals and objectives. The primary aim of this study is to explore the main factors that affect workforce retention in the United Kingdom based company known as ICELAND. 35 surveys distributed to two stores of Iceland located at Leytonstone and Gants hill workforce. The survey questions designed to determine three elements of retention Training and Development, Challenging work assignments and opportunities and Remuneration and Recognition The result of the study shows that benefit factor such as Training and career development opportunities were rated as most important to the Company workforce, to arrange the training program of the better results for the employees. The primary data were collected by internet, questionnaire, survey and personal interviews. The pilot test was carried out to corroborate the questionnaire with the observed result. Once all the data were collected, they were analyzed in order to determine the different factors impacting employees’ retention. All of the tests were satisfying which helped me conclude that Employee’s retention in the company.

Considering all the results and opinion from surveys, the most appropriate recommendations were given with its rationalization in order to support the recommendations. Implementation of these recommendations can help retailers improve upon service provided by employee’s retention and greater overall satisfaction can be achieved.

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Acknowledgement

I would like to thank every individual who contributed to my dissertation at various stages of the research, formulation, analysis and compiling right up to its conclusion. First at all I would like to thank my supervisor Mr Dinesh Bist Howe for his continuous and unfailing support during the research period. He was always there to listen patiently and advised liberally. Dinesh made every aspect of the research clear and visible to me, he was always in contact, continuously guiding, gauging my work and ideas to help tackle the steep learning curve in my research. Without him, this research would have been incomplete. Secondly I would like to thank my family especially mother for their continuous moral support, in having faith in me and having supported me at every step of the research. I sincerely thank the ICELAND management and their team for their cooperation during this research. I would also like to thank the St-Patrick’s College and Sunderland University management and administration staff for their cooperation and support during my research. Finally I would like to thank each and every one who helped me hone my research to completion. Thank You!

Table of Contents
Declaration2
Abstract3
Acknowledgement4
Chapter #18
Introduction8
1.1 Introduction8
1.2 Aim of Research:9
1.3 Research Objectives:10
1.4 Brief Company History:10
1.5Summary of Chapters:11
Chapter# 212
Literature Review:12
2.1 Introduction12
2.2 Employee Retention:13
2.3 Factors Effecting on Employee Retention:13
2.4 Implication of...
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