Disneyland Paris

Topics: World Trade Organization, International trade, World population Pages: 6 (1819 words) Published: September 29, 2010
External Environment (STEEP)
Domestic (Australia)
1.Socio cultural
The population of Queensland are rapidly growing up compare with rest of Australia. According to Australia demographic statistics shows the trends of Queensland population are higher 0.6 percentage compare with rest of Australia (see Table One). Total population of Brisbane are 1,027,847. Brisbane increased by 17,400 people, which leads to top one increasing in Queensland regions and third largest city in Australia. It may directly contribution to increase average consumption of events. While more and more young people (under 25 years old) are likely to engage in social activities, which may brings opportunities to increase revenue for RNA. Arts and Culture Australia Statistics demonstrated in 2005-06, 13.6 million (or 85%) Australian adults aged 15 years and over attended at least one cultural venue or event. In addition, RNA has massive opportunities in terms of larger number of Australian residents cultural interests. ABS Australian Demographic Statistics, September (cat:3101.0) http://www.investqueensland.qld.gov.au/dsdweb/v4/apps/web/content.cfm?id=12269 http://www.abs.gov.au/AUSSTATS/abs@.nsf/39433889d406eeb9ca2570610019e9a5/0a11bab1c3b902cbca2574520010a53a!OpenDocument#PARALINK3 http://www.abs.gov.au/ausstats/abs@.nsf/Products/1386.0~Jun+2009~Main+Features~Regional+Population+Growth?OpenDocument http://www.abs.gov.au/ausstats/abs@.nsf/Products/3235.0~2009~Main+Features~Queensland?OpenDocument#PARALINK3 http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/LGA31000Population/People12004-2008?opendocument&tabname=Summary&prodno=LGA31000&issue=2004-2008

According to Australian Bureau of Statistics 2006 census reported 26.4% residents are professions and 16.7% work as clerical or administrative workers. In addition, the most of workers are well-educated and financial stable in Brisbane. Moreover, Queensland government stated Queensland leaded net interstate migration in 2009, which include a highly skilled professionals, motivated and employment ready workforce in terms of enviable lifestyle and low cost of living (see Table two). http://www.abs.gov.au/ausstats/abs@.nsf/mf/2070.0


Queensland Government declined the Cantonese and mandarins have larger number of users among other languages in Brisbane (see Table three). It reflects the multilingual skills exist in Brisbane. It is a key strength of Queensland's workforce is the abundance of multicultural and multilingual workers, which brings high understanding of Chinese culture. For education, children are largely encouraged to attend different events by schools. According to Wislon (1998), School also offers opportunities to make friends and often gives young people a broader social network, through opportunities to participate in sports teams and other recreational activities.

Wilson, S 1998, Sport: Creating a Level Playing Field, Centre for Multicultural Youth Issues, Melbourne.


Queensland has a dynamic and diverse information and communications technology (ICT) industry that is growing strongly. According to Queensland Government ICT industry survey the Queensland Government has committed over $3.6 billion to grow the State's high technology skills include E-security, software development, simulation technology, business process outsourcing/ knowledge process outsourcing and data /service centres over the past ten years. In addition, RNA benefit from low business costs with the government development of technological effort. According to EKKA website, online ticking booking, membership are available by implementing online systems.


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