Disney vs. Imane Boudlal

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Jeremy Fate
Business Ethics
Dr. Smith
4/24/2012

Disneyland vs. Imane Boudlal
HISTORY
Disneyland is very large 160 acre amusement park located in Anaheim CA. Disneyland was created by Walt Disney on July 17, 1955, Walt Disney wanted to create a magical place where parents with children could go to the same place and have just as much fun as their children. Walt Disney had the vision that he wanted Disneyland to be like a fantasy land where dreams could come to life. Disneyland is a 17.5 million dollar magic kingdom. Even though the park was a very expensive project, “I could never convince the financiers that Disneyland was feasible, because dreams offer too little collateral” said Walt Disney. Since Disney was a very expensive project, Walt Disney had some support from his own television show on ABC; it was called Walt Disney’s Disneyland. The TV series offered sneak peeks about the future Disneyland project before it was even finished. It took a full year of hard work to finish the project. “THE DISNEY LOOK”

Disneyland is well-known for having a strict employee dress code called “the Disney look”. This dress code was introduced to new employees in 1955 prior to the amusement park opening. Disneyland also calls their employees “cast members” in order to keep the magical theme going. The Disney look has changed over time, but yet also remained true to offering wholesome family entertainment in one of the world’s top vacation destination. To work at Disneyland, the potential cast member must first agree and understand the policy prior to being hired. THE CONFLICT

A Muslim cast member by the name of Imane Boudlal accuses Disneyland of discrimination. Boudlal has been a cast member at Disneyland for two and a half years working at the Grand Californian Hotel as a public hostess. While recently becoming a citizen of the United States, she decided to challenge the Disney look strict dress code rule by wearing her Hijab to work one day. A hijab may be known a...
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