Disney vs. Dreamworks

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Disney vs. Dreamworks

By | October 2012
Page 1 of 10
Jordan A. Johnson

1 Dec 2011

Consumer Behavior

Dr. Lukosius


Brands - Background

Walt Disney Pictures and CEO Steven Spielberg and partner Stacey Snider’s Dreamworks run the animation world. People are aware of Disney because Mickey Mouse, Walt Disney, Disney World; and those classic movies like Lion King, Aladdin, and Sleeping Beauty. Disney has been popular for more than 20 years. Ever since 1998, Dreamworks has made its mark in the film world through animation. Many people know about Dreamworks popular movies like Shrek, Antz, Megamind, and Shark Tale. Both companies have a major influence on the movie industry, and people depend on good family movies from them every year. Ever since Disney bought out Pixar in 2006 and Marvel Studios in 2009, I believe that Disney has more control over the animation world than Dreamworks simply because of the image they have. Disney is more than movies. Disney is an empire. Both brands produce movies that look so much alike, but the content is different. Disney has movies based on princesses, dreams, wishful thinking, and fear. Where as Dreamworks has content that deal with pop culture and the under-dog overcoming challenges. When you look at what all Disney has, you would not think of comparing it to any other animation studio. Disney makes a profit on more than movies. Disney has Disney World & Disney Land in America and other countries around the world, Disney Cruise Lines, Pixar, Marvel, ESPN, ABC, Disney Channel, and merchandise. Most of Disney animation movies are released by Pixar like ‘Finding Nemo’ and ‘Wall-E’, and they also release movies through Walt Disney Studios like ‘Bolt’ and ‘Princess and the Frog.’ Dreamworks has memorable movies that could be mistaken for Disney movies because their movies are so alike. Beginning in 2004, DreamWorks has produced two computer-animated films for every one Pixar releases. DreamWorks is the all-time box office champion when...

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